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Robin Good's curator insight,
May 1, 2013 5:33 AM
Excellent advice on how to deal with influential people to get them to help you, from long-time technology analyst, blogger and startupper Marshall Kirkpatrick. (Marshall has recently launched a new web app, that focuses exclusively on helping you find who is really influential in your areas of interest. The app is called Little Bird and you can go and request a free trial on the site.) What he suggests is to invest in building long-time, high-value relationships, by using the tech tools like the one he's created, to get to know more about the people you are interested in, before you reach out to them. The more you know who they know, what they like as well as what they have written and what brands and people they are not aware of, the easier it will be for you to reach out and provide useful information, insight and advice to them. Rightful. Correct. 8/10 Full post: http://getlittlebird.com/2013/05/i-found-the-leaders-in-my-field-now-what/ |
Robin Good's curator insight,
June 30, 2013 3:34 AM
If you are looking for a way to become less dependent on SEO to keep your web site visibility on search engines, a new approach, promoting a radically different approach to conquer the search engine result pages, is emerging. It is being called New SEO. From obsessive keyword analysis and inbound linking focus the new SEO approach focuses on higher quality content and greater attention to audience engagement and relationship building. The accompanying infographic from Positionly eloquently illustrates the key differences between the traditional way of doing SEO and the new approach. "The old way of thinking about SEO meant that analytical and mostly technical knowledge was given an edge. New SEO should prize analytical and mostly marketing knowledge." Rightful. Useful reminder. 7/10 Original article and infographic: http://socialbarrel.com/sustainable-and-algorithm-proof-new-seo-methods-for-2013/52145/
Celebritize You's comment,
July 1, 2013 10:14 PM
Many of my clients are still thinking old SEO. Ugggh.
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Valuable insight into generation Z. and how they process information.