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Deanna Dahlsad's curator insight,
October 15, 2013 5:00 PM
I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors: a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?) b) purpose (to maintain existing clients/customers, to reach new ones?) b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)
Deanna Dahlsad's curator insight,
October 15, 2013 5:00 PM
I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors: a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?) b) purpose (to maintain existing clients/customers, to reach new ones?) b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)
Alessandro Rea's curator insight,
October 17, 2013 5:28 AM
While B2B marketers are beginning to adopt B2C best practices when it comes to e-commerce, B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts, making it interesting to see how both sides measure up in this rapidly-growing area. There are many more similarities than one might expect. |
malek's curator insight,
October 26, 2013 8:08 AM
Another proof what we call 'time' isn't chronological but spatial, the leap change in short period.
Federico Guerrini's comment,
October 2, 2013 5:06 AM
Actually, I believe it will become more and more important, as an issue, as newsrooms cut staff, especially foreign correspondents
socialNONmente's curator insight,
October 2, 2013 6:54 AM
La "Content Curation" è una nuova forma di giornalismo? Se lo è chiesto un giornalista freelance italiano specializzato in tecnologia, Federico Guerrini, in una ricerca commissionata dal Reuters Institute for the Study of Journalism
David Sallinen (WAN-IFRA)'s curator insight,
October 3, 2013 4:48 PM
newsroom curators to engage readers ! |
Scoop del maestro Robin Good en el que se evidencia la necesidad de preservar el contenido online, especialmente en el caso de información institucional y gubernamental que es la que tiene mayor índice de desaparición.