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Scoop.it!
Content marketing is the logical evolution of social media, the practice that puts the theory into action. Many companies whether B2B, B2C, enterprise or small business, are jumping on the content bandwagon. 
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Scoop.it!
I selected this piece by Patricia Redsicker for Social Media Examiner for two reasons -
**It's a great review of Lee Oden's new book Optimize: How to Engage Your Customers by Integrating SEO, Social Media and Content Marketing
**The book is timely and relevant it's about optimizing content for customer and user experiences, rather than for search engines which is becoming increasingly important
Here's what caught my attention:
Chapter 1: Setting the Stage for an Optimized State of Mind
**Use words that matter most to your customers in titles, links and body copy in order to inspire your readers to take action
Chapter 9: Content Isn't King, It's the Kingdom - Creation vs. Curation
**mix curated content with original content. In fact, curating is a great way to extend your own site, but only in addition to—not instead of—your original content
So many great tips on types of content to curate, here are just a few:
**Content created by influential people who are important to your target audience
**Aggregating the best comments from your own or others's blogs
**White papers, ebooks and case studies
**Tips, how-to's and best practices
Chapter 11 Social Networking Development - Don't Be Late to the Networking Party
**Listen, participate, create optiized content and understand the triggers that will inspire sales or referrals
**It's important to know which specific social networks are relevant to your customers
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://tinyurl.com/cycs5g4] Via janlgordon
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Creating content-sharing relationships with these groups of like-minded folks could be as simple as asking.
While I believe the publication process of content has to be expedited, I think #2 has to come with a caveat of assure you're producing quality content.
I disapprove of barriers (internal & external) and bureaucracy preventing you from consistently producing content, I still think there needs to be measures that assures your content will resonate with your audience.
Certainly, brands/companies don't realize all the content they're producing or content opportunities that are under their news.
Great read.