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Scoop.it!
You don't need more content. You need old content. I know, that's not what you usually hear, so stick with me and we will look at some numbers to see why it is so important. Via janlgordon 
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Scoop.it!
This piece was written by Jean-Paul De Clerck for Selligent. I selected it because it reconfirms what we already know as consumers of content and as content marketers trying to reach their audiences.
Magnify's "Digital Lifestyle" research shows that it's becoming more difficult for so-called professional web users to:
**cope with the stream of communication and
**to distinguish essential information from less important information.
A massive tidal wave in figures **64% of the participants said that the information they receive had increased over 50% in comparison to the previous year
**Nearly 73% of the respondents described the information overload with superlative terms souch as a "roaring river" or a massive tital wave
It is simply becoming more difficult for people to filter information. And it's very important to realize that this is not caused by technology only, and that it will not be solved by technology.
**In their interactions with consumers and customers, companies have a responsibility to make it as easy and valuable as possible for people.
Here are some takeaways:
**Simplify your cross-channel messaging: improve and personalize your communication
**Marketers must ensure that their messages are targeted and synchronized.
**They should avoid overlapping communication and marketing fatigue. Read white paper
**They should also let people choose their own communication channels more.
**Provide alternatives, because people will increasingly search for them in their quest for coping with information. Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/x46IR4] Curatti was founded to address this issue and much more. Please visit us at our fan page. Via janlgordon
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The method for determining OLD website is also faulty since the age of domain is not the same as the age of the content itself. So if the page has been updated within this year, it should be labeled as new. To my mind, 90% of the TOP10 search results pages have been updated during last year, so this would mean that NEW content is the key to high rankings.
And since this is just a hypothesis, I must present an actual trend that has been spotted by SEO specialists recently. After latest Google Search engine updates, fresh content easily wins over old content with a lot of backlinks. If OLD content was the king, there would be NO fresh content (up to 1 month old) on first page at all.
Some things we know are better with age, like wine and wisdom, but content? Seriously? Read on to see stats showing why your old content can be a power horse for generating increased site traffic and search results.