Latest Social Media News

I chose this infographic and article from Blackbaud because it helps you go from social media to social business. It was written for non-profits but it definitely applies to any business as well.

By understanding how to evaluate people by their degree of influence and their ability to help change behavior in others can be invaluable to you and your organization.

**It's also important to use this information to understand how you and your organization fit into this mix. They say knowledge is power, once you have a clearer picture, you can shift what you're doing and take your business or cause to the next level for greater results.

Intro:

"Understanding the Value of Your Social Media Influencers: How to Identify and Empower Those Who Can Engage an Entire Community!

(Download the White Paper Today!)"

Here are some highlights:

**Learn how to use the information your consitiuents are sharing to attract more people to your mission, campaign.

**Learn how to analyze your database and assign social scores to engagers that represents their ability to interact with and influence others across their online networks

**Based on the social score you assign to these individuals, you can then segment them into one of four categories, each of which plays a diferent role on social networks, relevant to your business

Here are the categories:

Key Influencers - They have a powerful impact not only the people they know but also others they don't know. Their posts are widely spread and shared by more people than many other people

art

Engagers - These people have well-established social networks and are strong influencers of people they know personally

Multichannel Consumers - They enjoy keeping up with social media conent and occasionally participate. Their influence is not a dominent part of their persona

Standard Consumers These engagers read and watc updates more than they create new content or make comments. They are more influenced by family and friends.

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

Read article and see infographic here: [http://bit.ly/N4a2Km]

I selected this wonderful piece by Michael J. Fern of Intigi because it reinforces the importance of curation and has a lot of great insights.

In this article the author refers to Robert Scoble,who has built an enormous following on several social networks by curating and sharing the latest news about technology and startups.

He says that just like Scobleizer, startups should use curation to catapult their online presence and influence.

**Curation is a useful approach for all companies but especially for startups:

Here's what especially caught my attention:

**Thought Leadership

If outsiders view your company as a key source of  industry informataion, you will quickly build your brand recognition as well as develop trust and goodwill among customers.

**Hub of Information

By being first to market as a content curator in your space and by hosting curated content on your website, you can quickly rise as a primary destination site for those interested in your industry.

**Collections

By creating a bundle of articles, images, videos or websites that relate to a specific them and keeping it updated, this “guide” can become an important resource for social media marketers.

**Content with Commentary

Using 3rd party articles and adding your own point of view you can build a dedicated following. He refers to Daring Fireball, a blog that has built an impressive loyal following of 30,000

One Takeaway: 

**Successful curators often employ several of these approaches in addition to producing their own original content

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

Read full article here: [http://bit.ly/zTGY37]