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Scoop.it!
If you're using Facebook, you're giving the company a ton of information about yourself which it is selling to advertisers in one form or another. Via Tiaan Jonker 
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![The Formula Behind Facebook Engagement [infographic] | Latest Social Media News | Scoop.it](https://img.scoop.it/P7qpTRn9vxu7qiUJcHW2ADl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm. This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas... Via Lauren Moss, roberto toppi
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A great post from Mari Smith. After reading this 21 key points, you'll know all what you need, to set your Facebook fan page in a professionnal way. [note mg]
If you have not yet converted your Facebook fan page over to the new Timeline design, your page will automatically convert on March 30th, 2012 which is coming up fast. This post covers the majority of basic settings and features you need to know. Even if you’ve upgraded, you’ll find some tips here!
First, review this marked up screenshot for a tour of most of the features — click the image to view full size (you may need to click again on the image on the next page):...
Read more: http://www.marismith.com/facebook-timeline-for-business-pages-key-points-know/# Via Martin Gysler
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Maybe some of you have wondered whether this approach was possible and if so, how to go about it, here is the guide that should put you on the right track. [note MG]
After reading Mike Sansone’s blog about how he was inspired by my act to leave Facebook, but chose to convert his personal page to a fan page instead of deletion, I was inspired to create this how-to do it post. Facebook has what they call a “help section” on this, but as usual, it’s completely unhelpful. Before I dive into the few steps it takes to do this, see what you think (left):
Anyway, enough of my rant, here’s how you do it
Read more: http://bit.ly/x0t3pO Via Martin Gysler
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From
taggs
Great tips for how to make sure your images arrest and develop on Facebook. * CTA simple and clear. Via Martin (Marty) Smith
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I selected this piece by Patricia Redsicker for Social Media Examiner for two reasons -
**It's a great review of Lee Oden's new book Optimize: How to Engage Your Customers by Integrating SEO, Social Media and Content Marketing
**The book is timely and relevant it's about optimizing content for customer and user experiences, rather than for search engines which is becoming increasingly important
Here's what caught my attention:
Chapter 1: Setting the Stage for an Optimized State of Mind
**Use words that matter most to your customers in titles, links and body copy in order to inspire your readers to take action
Chapter 9: Content Isn't King, It's the Kingdom - Creation vs. Curation
**mix curated content with original content. In fact, curating is a great way to extend your own site, but only in addition to—not instead of—your original content
So many great tips on types of content to curate, here are just a few:
**Content created by influential people who are important to your target audience
**Aggregating the best comments from your own or others's blogs
**White papers, ebooks and case studies
**Tips, how-to's and best practices
Chapter 11 Social Networking Development - Don't Be Late to the Networking Party
**Listen, participate, create optiized content and understand the triggers that will inspire sales or referrals
**It's important to know which specific social networks are relevant to your customers
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://tinyurl.com/cycs5g4] Via janlgordon
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Ever think you might be starting to take social media a little too seriously?
You were hanging out with family and friends, cracking jokes, sharing cool ideas, and having some good old-fashioned fun on Farmville. You know, pretty much like everyone else online.
Without even realizing it though, your perspective began to shift.
The more time you spent on Facebook and Twitter and Reddit and YouTube, the more it sucked you in, and after spending literally thousands of hours involved in online communities, one day it hits you:
Somehow, somewhere, you got… serious.
You started counting your retweets.
You worried about your engagement score on Facebook.
Read more: http://www.copyblogger.com/social-media-snob/ Via Martin Gysler
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Muy importante! Para tener muy en cuenta y tomar acciones en favor de nuestra privacidad.
Tired of those ads following you across the net . . . here's one way to start slowing it all down. Maybe.