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Scoop.it!
![The Social Business Shift- What Businesses Have to Do [Infographic] | Latest Social Media News | Scoop.it](https://img.scoop.it/Jzx3xN85iPSsSbklhRXBCTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part. Via janlgordon 
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Scoop.it!
![10 Ways to Convert More Customers With Psychology [INFOGRAPHIC] | Latest Social Media News | Scoop.it](https://img.scoop.it/QKBz2F7VwrYY73du6zSfPjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This article is by Gregory Ciotti for Social Fresh, along with an infographic with data that contains some very important information. (credits at the bottom).
Understanding your customer from a psyhological point of view will help you to engage with them, serve them better and potentially build a loyal customer base.
Here are a few highlights:
Understand the 3 Types of Buyers
Help customers break through "Action Paralysis" by setting minimums
for example: remind your customers how easy it is to get started (No payments for the first month)
Understand the 3 types of buyers -
By understanding the psychology of these 3 types of buyers, you can package your products, articulate your message in ways that speak to their listening
**15% spendthrifts **24% tightwads **61% average spenders
Use Urgency the smart way
**Urgency and scarcity are known to drive up sales, but according to research from Howard Leventhal, people are prone to block out urgent messages if the are't given information on how to follow up. More data on this.....
Selected by Jan Gordon covering "Curation, Social Business & Beyond"
Read article and see infographic here: [http://bit.ly/SAchFm]
Infographic by HelpScout Data by Gregory Ciotti Via janlgordon, Mick Say
Scoop.it!
![Here's A Content Marketing Plan That Delivers Results! [Infographic included] | Latest Social Media News | Scoop.it](https://img.scoop.it/GhGTaRk1SIqaxkqqW14_CDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
I selected this piece was written by Chris Sietsema for convinceandconvert blog because the post plus the infographic lays out a very clear and concise plan to create your content marketing strategy.
**Whether you're creating or curating content, this is something I think is very useful. This is why I rescooped this from my content marketing, social media and beyond topic.
Here are a few highlights from the article:
He compares selecting and producing content to what he calls "bricks" and "feathers".
Bricks are referred to as research reports
**are larger content productions such as research reports, events, white papers . video series, mobile apps, etc
**have the potential to make a larger splash when executed and promoted correctly.
Feathers are comprised of simple text and photo content published via popular social media tools like Facebook, Twitter, LinkedIn, Google+, Pinterest, etc.
**Less intensive than bricks from a production budget standpoint, feathers are created consistently to maintain an ongoing stream of communication between a brand and its audience.
The infographic shows you how to discern what content to use and illustrates the how, what, why and when to use it.
Curated by Jan Gordon covering, "Content Marketing, Social Media and Beyond"
Read article and see infographic here: [http://bit.ly/A6NhFb] Via janlgordon, ABroaderView, roberto toppi
Beth Kanter's comment,
February 26, 2012 12:26 PM
I like this analogy/metaphor. It is easy and quick to make feathers from your bricks, but the bricks take time. Can a curated collection of feathers be made into a brick? :-)
janlgordon's comment,
February 26, 2012 1:10 PM
Beth Kanter
I'm glad you liked the article! I love your question, I do think a curated collection of feathers around a particular theme can be turned into a brick. What comes to mind, if you're distilling the comments from the posts (feathers) it's possible that this could evolve into a (brick) research reports, white papers, the possibilities are endless:-)
Beth Kanter's comment,
February 26, 2012 1:23 PM
What comes to mind is that a smashed brick is a lot of feathers .. and that you can lead them back to the brick ... for example, I work with some advocacy folks who have these huge bricks called policy papers. They could tweet key points w/links back to the papers on Twitter. Have them cued up for a month in advance .. as you say the techniques are endless .. What I found most helpful was the objectives and metrics ..
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Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.
Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business