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Do you have to complete a piece of writing but are putting it off? A report, a blog article, or a letter? Are you finding that the moment you sit down to write, your mind seems to go blank? Crap! Writers block! What can you do about it?

Although, the term writers block is popular, this feeling of blockage and mind blanking is not specific to writing, but of any creative feats. Other examples include, brainstorming for a new business, dancing, musical performances, music composition, painting or photography. I’ve personally experienced this during my photography work, blanking out as I stand in front of a client waiting for me for direction. I call these Creative Blocks, where your mind just comes up empty and you feel lost. It’s purely mental.

 

Through practice and observation, I’ve gotten pretty good at getting past these blank moments, and this article shares some insights for unlocking your creativity. Throughout the article, I will be using writing as the example, but keep in mind that it is equally applicable to any creative activity.

 

Read more: http://bit.ly/KM38du

Via Martin Gysler

The classic sales funnel has long been used to describe website development strategy.

 

However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.

 

It’s not as simple as writing lots of blog posts every day and distributing them on social channels.

 

In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.

 

In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.

 

Read more: http://bit.ly/MjFpfA

Via Martin Gysler