Latest Social Media News
112.9K views | +1 today
Follow
Latest Social Media News
Latest Social Media News
Curated by Gerrit Bes
Your new post is loading...
Your new post is loading...
Rescooped by Gerrit Bes from SOCIAL MEDIA, what we think about!
Scoop.it!

Twitter Marketing: How to use Twitter for Business

Do you use Twitter for your business?

Are you wondering how Twitter can help you build relationships?

To learn about Twitter marketing and how it can help your business, I interview Mark W. Schaefer for this episode of the Social Media Marketing podcast.

More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Mark Schaefer, author of Return on Influence and The Tao of Twitter. He’s also a marketing faculty member at Rutgers University and he blogs at Grow.


Via Martin Gysler
Emily's curator insight, February 6, 2013 11:39 AM

Social Media has become an essential part of the Marketing Mix for virtually every business out there. Social Media can make a business go viral, when they are potentially geographically inadequate to do so otherwise.

With these tips on how to market a business on social media, anyone can read them and know the basics to marketing your company.

Rescooped by Gerrit Bes from SOCIAL MEDIA, what we think about!
Scoop.it!

Does everybody need a social media strategy?

Does everybody need a social media strategy? | Latest Social Media News | Scoop.it

As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan?

 

This is a very complex question. So to help answer it, I looked at a few companies with brands that might not be natural fits for a social media presence. Adult diapers. Coal. Hazardous waste clean-up. Playing cards.

 

Let’s explore this important question by taking a romp through some unusual case studies that stretch the boundaries of social media marketing thinking.


Via Martin Gysler
No comment yet.
Rescooped by Gerrit Bes from BUSINESS and more
Scoop.it!

Twitter Advertising: NRF Annual Convention: Four tips for small retailers on Twitter

Twitter Advertising: NRF Annual Convention: Four tips for small retailers on Twitter | Latest Social Media News | Scoop.it
Share and discover what’s happening right now, anywhere in the world.

 

In my role at Twitter, I work with a spectrum of businesses – both large and small. This year, I’ll be traveling around the world and am particularly excited to meet with smaller businesses to share how Twitter can help them. This week, at the National Retail Federation (NRF) Annual Convention in New York City, I spoke about the future of retail during the “Main Street Retailing Forum” keynote.


Via Martin Gysler
No comment yet.