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Scoop.it!
Because of the increasing personalization of Google search, +1's on posts on Google+ can vastly extend the reach and influence of your content. Work hard at building an influential Google+ network. Via Ron Sela, Rami Kantari 
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Scoop.it!
If you define influence by the size of your Klout score, you can stop reading this right now. If you believe influence is driven by the creation of a re Via janlgordon
Caroline Price's comment,
July 16, 2013 5:59 AM
yes...some people are worthy of respect; others less so...
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The Personalized Power of Google+ Plus Ones
good effects on plusses.
* recommended posts on the streams
* recommended posts are shown to your circles, but can also be shown to your extended circles
* CTA to add the person to your circle
* last but not least, the posts plussed by your circels will score better in your google search result
=> more than ever, googleplus tries to put people that don't know each other in contact and that's what I love with them compared to Facebook, the simple notion of circle instead of friend : you "connect" instead of "friend"