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Content Marketing Beginners Suggestions for Businesses: Where to Start

From www.searchenginejournal.com - June 15, 2012 2:36 AM

Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I am going to give you some strategies that will help you begin and also explain some important “non-negotiables”, as I call them.

First, Create a Team

Your business will need at the least a team of two people. This is especially true when your are writing/rewriting the content for the main pages of a website. They need to work together to create the content you need. There should be brainstorming and as they say, two brains are better than one. Seriously, this task is a two person job at a minimum.

There is Work to Be Done Before Your Team Begins:

There are no short cuts for effective and organized content marketing. The non-negotiables below have to be completed before writing begins. They apply to the writing of main content pages of a website and all other forms of content marketing.

Content's New Life Cycle - 4 Important Steps to Build & Maintain Your Brand

From www.contentmarketinginstitute.com - May 21, 2012 2:30 AM

This piece was written by Aaron Dunn for Content Marketing Institute.

These steps apply to your overall content marketing strategy whether you're creating or curating content.

The challenge:

**Companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.

The solution:

**In today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels.

Here are the four steps:

As we awaken to the new realities of content, here are four ways to rethink your content execution, and take advantage of the new content life cycle.

**Structure your content marketing strategy as a holistic system that allows you to connect more effectively with various stakeholders across a number of social channels, drive conversation, and influence customers.

**Open up content contribution to more users across the organization, providing more opportunities to connect with and engage customers in social channels, and extend your online reach.

**Be sure to remove any technology or process roadblocks that inhibit the expansion of your contributor pool — the more people who are able to contribute easily, the more content you will have to push across your channels.

**Deliver fresh, compelling and timely content that engages users and keeps visitors returning to your site, and then be sure to extend that content into your social channels.

**Be sure you are listening to the online conversations of your target audience, and optimize your content and content strategy based on the insights you gather from them.

Curated by Jan Gordon covering "Content Marketing, Social Media and Beyond"

"Content Curation, Social Business and Beyond"

Six ways to create great content in just 15 minutes a day

From www.businessesgrow.com - June 14, 2012 2:01 AM

Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!

Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.

Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!

Preparation

Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience...

The Word Nerd Content Marketing Checklist | Outspoken Media

From outspokenmedia.com - April 21, 2012 2:17 AM

Maybe you’ve been distracted lately by Tupac’s hologram stealing the show at Coachella, but if you’ll allow me, I’d like to turn the conversation to content marketing for a moment. Okay, maybe a few moments—get comfy. From the bold strategy Coca-Cola shared with the public, to debates over whether content marketing sucks, content marketing has captured quite a bit of Internet attention, and it doesn’t seem to be letting up.

But one thing I’ve noticed is most people are focusing on the marketing part, and not so much on the content part. The general consensus is that quality content is the way to high rankings, traffic, and conversions. But while I’ve read a lot of posts that say you need quality content, I haven’t seen many that outline exactly how to create it. There seems to be a disconnect between copywriting advice, and content marketing how-tos. So let’s connect those dots.