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Scoop.it!
If you define influence by the size of your Klout score, you can stop reading this right now. If you believe influence is driven by the creation of a re Via janlgordon 
Scoop.it!
![Here's A Content Marketing Plan That Delivers Results! [Infographic included] | Latest Social Media News | Scoop.it](https://img.scoop.it/GhGTaRk1SIqaxkqqW14_CDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
I selected this piece was written by Chris Sietsema for convinceandconvert blog because the post plus the infographic lays out a very clear and concise plan to create your content marketing strategy.
**Whether you're creating or curating content, this is something I think is very useful. This is why I rescooped this from my content marketing, social media and beyond topic.
Here are a few highlights from the article:
He compares selecting and producing content to what he calls "bricks" and "feathers".
Bricks are referred to as research reports
**are larger content productions such as research reports, events, white papers . video series, mobile apps, etc
**have the potential to make a larger splash when executed and promoted correctly.
Feathers are comprised of simple text and photo content published via popular social media tools like Facebook, Twitter, LinkedIn, Google+, Pinterest, etc.
**Less intensive than bricks from a production budget standpoint, feathers are created consistently to maintain an ongoing stream of communication between a brand and its audience.
The infographic shows you how to discern what content to use and illustrates the how, what, why and when to use it.
Curated by Jan Gordon covering, "Content Marketing, Social Media and Beyond"
Read article and see infographic here: [http://bit.ly/A6NhFb] Via janlgordon, ABroaderView, roberto toppi
Beth Kanter's comment,
February 26, 2012 12:26 PM
I like this analogy/metaphor. It is easy and quick to make feathers from your bricks, but the bricks take time. Can a curated collection of feathers be made into a brick? :-)
janlgordon's comment,
February 26, 2012 1:10 PM
Beth Kanter
I'm glad you liked the article! I love your question, I do think a curated collection of feathers around a particular theme can be turned into a brick. What comes to mind, if you're distilling the comments from the posts (feathers) it's possible that this could evolve into a (brick) research reports, white papers, the possibilities are endless:-)
Beth Kanter's comment,
February 26, 2012 1:23 PM
What comes to mind is that a smashed brick is a lot of feathers .. and that you can lead them back to the brick ... for example, I work with some advocacy folks who have these huge bricks called policy papers. They could tweet key points w/links back to the papers on Twitter. Have them cued up for a month in advance .. as you say the techniques are endless .. What I found most helpful was the objectives and metrics ..
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Scoop.it!
This piece was written by Jean-Paul De Clerck for Selligent. I selected it because it reconfirms what we already know as consumers of content and as content marketers trying to reach their audiences.
Magnify's "Digital Lifestyle" research shows that it's becoming more difficult for so-called professional web users to:
**cope with the stream of communication and
**to distinguish essential information from less important information.
A massive tidal wave in figures **64% of the participants said that the information they receive had increased over 50% in comparison to the previous year
**Nearly 73% of the respondents described the information overload with superlative terms souch as a "roaring river" or a massive tital wave
It is simply becoming more difficult for people to filter information. And it's very important to realize that this is not caused by technology only, and that it will not be solved by technology.
**In their interactions with consumers and customers, companies have a responsibility to make it as easy and valuable as possible for people.
Here are some takeaways:
**Simplify your cross-channel messaging: improve and personalize your communication
**Marketers must ensure that their messages are targeted and synchronized.
**They should avoid overlapping communication and marketing fatigue. Read white paper
**They should also let people choose their own communication channels more.
**Provide alternatives, because people will increasingly search for them in their quest for coping with information. Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/x46IR4] Curatti was founded to address this issue and much more. Please visit us at our fan page. Via janlgordon
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Great stuff