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Rescooped by Gerrit Bes from SOCIAL MEDIA, what we think about!

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Six ways to create great content in just 15 minutes a day

From www.businessesgrow.com - June 14, 2012 2:01 AM

Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!

Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.

Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!

Preparation

Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience...

Create a Facebook Business Page – 20 Tips That Guarantee Success

From www.fansbuy.org - May 30, 2012 1:16 AM

With over 800 million active users, Facebook is by far the biggest social networking website at present. The number of users is increasing on a daily basis, with thousands of people setting up Facebook accounts. The traffic and usage is sufficient to judge Facebook’s stature in the social media industry. It has grown in leaps and bounds and is far ahead of the competition.

For the past few years, businesses have gauged the potential of Facebook for marketing and creating a brand image. The trend towards online marketing has increased, with internet based promotion becoming a major part of businesses’ marketing strategies. Through Facebook, businesses can target their market segment and attract customers. Already, a majority of the businesses are using Facebook to increase awareness about their products and services. A corporate Facebook page can enhance the popularity and sales of your business.

5 Ways to Turn Twitter into Your Most Powerful Social Media Tool

From www.jeffbullas.com - May 1, 2012 1:25 AM

What do you use as your daily Social Media dashboard every day?

Most likely not Twitter.com I am guessing.

Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com. They help you create a much greater experience right inside Twitter.com.

What I like best about this is that you are in charge regarding how many bells and whistles you are adding. You can basically fully customize your own Social Media dashboard.

So here are my top 5 finds you can use to make Twitter.com a truly powerful Social Media tool for you:...

How To Write Your Social Media Plan in 8 Steps | Social Media Today

From socialmediatoday.com - March 24, 2012 3:39 AM

Maybe it’s because you’re in marketing. Maybe it’s because you’re from the younger generation assumed to be digital natives. Or maybe it’s because you’re already experimenting with social media and your success has been noticed.

For whatever reason, The Powers That Be have chosen you to write your company’s social media plan. Or perhaps they haven’t asked, but you know social media is big and getting bigger, and so you want to write a plan to persuade your management to get involved.

Where do you start?

Here are some ideas on the main topics you need to cover in creating an impressive, yet realistic social media plan that garners executive buy-in and a clearer path to success...

12 Keys to Success on Twitter

From www.jeffbullas.com - June 11, 2012 10:16 PM

Twitter was never designed to be a social network but it has become one.

In fact it was designed initially in 2006 to used by individuals as an SMS type service to communicate with a small group at the podcasting company Odeo.

When I first joined Twitter in 2008, I was underwhelmed and wondered as to its usefulness. Its early attraction to me was its novelty factor.

It has overcome this challenge and four years later it has built an impressive resume.

Over 140 million active users as of 2012 Generates over 340 million tweets daily Handles over 1.6 billion search queries per day Tenth most visited site on the internet

In the nearly six years since its founding over 600 million users have registered Twitter accounts.

7 Ways to Be a Successful Social Marketer

From www.dreamgrow.com - May 28, 2012 12:24 AM

Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!

1. Build strong, targeted social media accounts.

Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.

30 Ways Your Business Should Leverage Social Media This Year

From www.instantshift.com - March 28, 2012 11:59 PM

Some very interesting ways to improve your business in this year. [note mg]

Social media is big in business circles and every business is scrambling to implement social media strategies to take advantage of this new opportunity. If your business is not already on the social media bandwagon, you still have time to create a social media strategy and start getting social.

Here is a list of the top 30 ways your business should leverage social media this year. The list is by no means exhaustive and any other ideas you may have are welcome.

Via Martin Gysler

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