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Rescooped by Gerrit Bes from SOCIAL MEDIA, what we think about!

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Six ways to create great content in just 15 minutes a day

From www.businessesgrow.com - June 14, 2012 2:01 AM

Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!

Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.

Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!

Preparation

Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience...

10 Social Media Secrets from the Social Scientist

From www.jeffbullas.com - June 6, 2012 2:16 AM

Value is the currency on the Web, and the more value you create, the more people will flock to you. It has been said give till it hurts and you will receive it back in spades.

There are some secrets regarding social media that I’d like to share.

I’m a bit of a hard-core social media user and I’ve been doing web and content development for many years now. Because I have been online for a very long time (pre-graphical Web), I am pretty attuned to what constitutes authentic and cooperative behavior online. There are things that set apart the altruistic contributor (check out this cool thing!), for instance, from the self-serving ones (buy my stuff!).

If you do nothing else this year, consider shifting your social media strategy to encompass increasingly pro-social guidelines. The more you give, the more the community will give back, but it needs to be done with a sensitive hand.

30 Ways Your Business Should Leverage Social Media This Year

From www.instantshift.com - March 28, 2012 11:59 PM

Some very interesting ways to improve your business in this year. [note mg]

Social media is big in business circles and every business is scrambling to implement social media strategies to take advantage of this new opportunity. If your business is not already on the social media bandwagon, you still have time to create a social media strategy and start getting social.

Here is a list of the top 30 ways your business should leverage social media this year. The list is by no means exhaustive and any other ideas you may have are welcome.

Via Martin Gysler

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Rescooped by Gerrit Bes from SOCIAL MEDIA, what we think about!

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Step-by-Step Guide to your Social Media Success

From www.simplybusiness.co.uk - March 15, 2012 3:55 AM

Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]

Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.

Via Martin Gysler

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Neil Ferree's comment, March 16, 2012 12:03 PM

Nice one Martin!

Neil Ferree's curator insight, October 20, 2013 10:33 AM

Before you can deploy your content marketing system its wise to read this content marketing guide by Simply Business

Rescooped by Gerrit Bes from SOCIAL MEDIA, what we think about!

Scoop.it!

12 Keys to Success on Twitter

From www.jeffbullas.com - June 11, 2012 10:16 PM

Twitter was never designed to be a social network but it has become one.

In fact it was designed initially in 2006 to used by individuals as an SMS type service to communicate with a small group at the podcasting company Odeo.

When I first joined Twitter in 2008, I was underwhelmed and wondered as to its usefulness. Its early attraction to me was its novelty factor.

It has overcome this challenge and four years later it has built an impressive resume.

Over 140 million active users as of 2012 Generates over 340 million tweets daily Handles over 1.6 billion search queries per day Tenth most visited site on the internet

In the nearly six years since its founding over 600 million users have registered Twitter accounts.

5 Ways to Turn Twitter into Your Most Powerful Social Media Tool

From www.jeffbullas.com - May 1, 2012 1:25 AM

What do you use as your daily Social Media dashboard every day?

Most likely not Twitter.com I am guessing.

Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com. They help you create a much greater experience right inside Twitter.com.

What I like best about this is that you are in charge regarding how many bells and whistles you are adding. You can basically fully customize your own Social Media dashboard.

So here are my top 5 finds you can use to make Twitter.com a truly powerful Social Media tool for you:...

How To Write Your Social Media Plan in 8 Steps | Social Media Today

From socialmediatoday.com - March 24, 2012 3:39 AM

Maybe it’s because you’re in marketing. Maybe it’s because you’re from the younger generation assumed to be digital natives. Or maybe it’s because you’re already experimenting with social media and your success has been noticed.

For whatever reason, The Powers That Be have chosen you to write your company’s social media plan. Or perhaps they haven’t asked, but you know social media is big and getting bigger, and so you want to write a plan to persuade your management to get involved.

Where do you start?

Here are some ideas on the main topics you need to cover in creating an impressive, yet realistic social media plan that garners executive buy-in and a clearer path to success...