Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Favorite About Us pages shares an e-commerce master class video on how to create a great About Us page and asks for your favorite About Us Pages examples. * Outline a Movement * Help Build Community Via Martin (Marty) Smith 
No comment yet.
Sign up to comment
Scoop.it!
Kelly's Community Via Martin (Marty) Smith
Scoop.it!
Netflix data shows a propensity for "binge watching". How do we create content marketing to encourage a binge?
This Haiku Deck shares tips on how to make your content marketing "binge friendly". Via Martin (Marty) Smith
Tagmotion's curator insight,
January 15, 2014 6:33 PM
Great insight that binge viewing is a big part of 'how we watch'. Could be an opportunity for Tagmotion, to promote multiple programs quickly by opening up highlights (within programs) for sharing..
Scoop.it!
Content Marketers Beware Bear Traps Ahead Via Brian Yanish - MarketingHits.com
Scoop.it!
Working hard on a SaaS set of publishing tools and was analyzing what it takes to "cross the chasm" from unknown SaaS to successful, well loved tool. Here is what I found: Via Martin (Marty) Smith
Scoop.it!
Our friends at Screaming Owl helped increase http://www.curecancerstarter.org Facebook likes by almost 2,000 in a day. In doing so they are teaching valuable lessons in how to create a social business including: Via Martin (Marty) Smith
Scoop.it!
Reevaluate Your Content Factory and Convert! A majority of bloggers, authors, writers, business owners, and publishers will always harp on creating content for customer and audience engagement, but... Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
August 7, 2013 11:51 AM
Love these 3 Reasons why content marketing "fails" (i.e. doesn't get shared): 2. You have no distribution center to get your content out. 3. Your content is too internally focused, of low quality, too routine.
Scoop.it!
From
taggs
Great tips for how to make sure your images arrest and develop on Facebook. * CTA simple and clear. Via Martin (Marty) Smith
Scoop.it!
After creating the Story of Cancer Store (https://storyofcancer.gostorego.com/ ;) in a matter of days I learned 5 valuable "New Ecommerce" lessons including: 2. Stores Are Easy. 3. Stores Are Visual. 4. Stores Tell Stories. 5. Stores Are Fun. Via Martin (Marty) Smith
Scoop.it!
Most Internet marketers agree. Your website must be heroic, a quest of and for greatness. But how can your marketing make customers heroes? Here's How: * Gamification (nothing like social kudos to reinforce a heroic journey). * Curate and Use UGC (User Generated Content). * Contests (who has the best Tough Mudder Pinterest board etc...). * Leaderboards (part of gamification, but a constant reminder that a game is going on NOW).
Website design tips and several examples of "heroic" websites are included. If you know of great heroic online experiences please share so we can curate in. Via Martin (Marty) Smith
Scoop.it!
An audience centric content strategy begins with a well defined persona analysis prior to keyword search as part of your discovery process. Via digitalassetman, Brian Yanish - MarketingHits.com, Martin (Marty) Smith, Gregg Breward
Robin Martin's comment,
May 15, 2013 10:43 AM
Wow Marty...your own post is perfect! Our shop is professional/organizational learning within the University of Michigan. We have our own website, catalog and very few social media sites. Actually, we have never even used Google keywords/AdWords on our site. I'm thinking this is a definite no-no. Some of us feel it is not necessary since our customers are internal. What is your take on it?
Martin (Marty) Smith's comment,
May 15, 2013 12:09 PM
Robin, first thanks for all the RT love today you ROCK. Now lets talk PPC. Can PPC play an important role inside of the Uof M? Maybe. If you have specific goals around list creation or have something to sell in a fairly immediate way PPC can provide an important dimension to the rest of the relationship building you do. Not sure how or what content you are monetizing, but I could see a "free UofM" study or white paper that would get my email into your list. Once there you could nurture those on your list with segmented drip campaigns. Clearly tagging those from PPC will give you the ability to judge ROI. Feel free to email your specific use case to me Martin.Smith(at)AtlanticBT.com and I will spend some time thinking about IF or HOW PPC might help. Least I can do for your sharing my content with your great tribe of followers :). Marty
Tanja Elbaz's curator insight,
November 17, 2023 6:55 PM
Scoop.it!
Today it’s hard to find even a small business that doesn’t have its own website. An online presence has become an essential marketing tool, helping Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
April 15, 2013 4:30 PM
Gret post about when to do what and how to have OPP (Other People's Platforms) work FOR you not just for THEM. 
Mike Ellsworth's curator insight,
April 15, 2013 10:38 PM
Martin (Marty) Smith's insight:
Great post about when to do what and how to have OPP (Other People's Platforms) work FOR you not just for THEM.
ME: I just love the acronym OPP!
Scoop.it!
![3 S's of Social Media: Setup, Strategize and Schedule [Infographic] | Latest Social Media News | Scoop.it](https://img.scoop.it/nrlX6B4HQ683nc8jFdeL3Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
How do you set up social media campaigns? Use the 3 S's: Setup, Strategize (and watch Key Performance Indicaors KPIs) and schedule. Via Martin (Marty) Smith, Gregg Breward
Martin (Marty) Smith's curator insight,
March 8, 2013 9:35 PM
Cool, helpful infograpic about how to set up your social media campaigns. Our process is 10% different. Excellent. |
Scoop.it!
Future of Content Marketing For Online Merchants
Via Martin (Marty) Smith
Scoop.it!
This post shares a story, a story of a piece of content written for @ janlgordon curatti.com. How did Startup Trends 2014 II go from being a laggard at social shares to outshining its brother post (Startup Trends 2014 I)?
Via Martin (Marty) Smith
Scoop.it!
What is content curation and how can it help SEO? This post shares how content curation creates more reach faster and protects your Internet marketing.
Note
I linked his post and be sure to read mine and his, comment and share your thoughts since understanding what content curation IS and how it relates to SEO feels important :). M Via Martin (Marty) Smith
Scoop.it!
When the lit match of gamificaiton hits the exposed jet fuel of crowdfunding both will feed speed, scale and intelligence into the other. I've read the Forrester report that predicts 80% gamification failure by 2015 and have two thoughts. 2. That means 20% are going to win BIG, very big. Via Martin (Marty) Smith
Scoop.it!
Here are the content marketing tips for #startups and #smbs shared in this post: 2. Support great posts about you by writing about them. 3. Don't SELL, CURATE instead. 4. Create content with an eye toward what you want. 5. Tools matter. Via Martin (Marty) Smith
Scoop.it!
Everyone Is In The Viral Business Now When everyone is in the “viral business” it is harder for anyone to cut through clutter and have a small thing become a big thing. Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
September 9, 2013 12:31 PM
Here are the five tips I just wrote about: * Know Your Content, Not All Content Is Equally Viral * Who You Know, Who You Follow Matters. * When to post What and Where. * Great Titles & Share Break Out Data. Follow those easy to implement viral marketing tips and maybe your next post goes "mega-viral".
Scoop.it!
Google's Panda & Penguin changed everything including ecommerce copy. These 5 How To Write Great Ecom Copy tips share how engagement & social trump SEO now. Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
July 31, 2013 7:57 AM
Writing great ecommerce copy, telling great stories, is an art few have mastered. Here are 5 tips that may help your ecommerce website write great copy for the holidays.
Martin (Marty) Smith's comment,
July 10, 2013 9:15 AM
Like Stephanie's postage stamp analogy. Some social tools such as @Scoopit can become creation tools too (not just delivery vehicles). Scoop.it is a hybrid both postage stamp, letter and curated letter (from other sources). Why it rocks SEO and is fun to use. Also the fastest feedback loop on the web :). M
Stephanie Katcher's comment,
July 18, 2013 11:33 AM
Thanks Martin! You're right about Scoop.it's role. Now I need to dig up the mindmap I have for key players.
Scoop.it!
Google can feel like a dungeon master. If your website is mission critical, and whose isn't now, and any traffic source controls more than 30% of your websites traffic and/or conversions you are in trouble. Via Martin (Marty) Smith
Scoop.it!
Better SEO Writing Just Scooped a great #infographic about SEO Writing that didn't mention some of my favorite tips or anything about "stop words" so I added 5 tips to the Scoop and wrote a quick ScentTrail Marketing post about Stop Words:
There is great news about the elimination of stop words. When you tune your writing to use shorter sentences, smaller paragraphs and reduces stop words your copy reads faster and so becomes more engaging. Win Win.
Via Martin (Marty) Smith
Kathy Lenard's curator insight,
May 1, 2013 11:26 PM
I sometime write long sentences; so when I saw these tips about the elimination of STOP words, I had to Scoop this.
Martin (Marty) Smith's comment,
May 2, 2013 7:36 AM
Thanks for the Rescoop Kathy. Shortening your sentences, more Hemingway than Faulkner, can have positive impacts on SEO and visitor engagement. Marty
Scoop.it!
Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve Via paulo oliveira, Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
April 21, 2013 9:42 AM
Email The Register Of Ecommerce
Email As Mobile Life Curator * Create responsive email (email must look great on all devices). * Use PERSONAS and SEGMENTS together. * Tell STORIES over TIME. * Curate User Generated Content INTO your email marketing. * Count and trend unopens as a NO. * Create & Trend new KPIs such as $ / sent, $ / opens. * Keep emails OFF your website (dupe content and hurt heuristics).
This last bullet needs some explanation. Your email marketing needs a "can't see this email view it here" link, but keep your creative in a NON-SPIDERED folder.
Allowing your emails to get spidered can cause duplicate content problems and the heuristics of your emails don't help since, if you are creating great Call To Action emails, your audience will not spend much time on your emails as they are simply attention getter pass through to points of conversion.
Scoop.it!
![Boost Your SEO Using Memes: Meme Marketing 101 [Marty Note] | Latest Social Media News | Scoop.it](https://img.scoop.it/5aPYxyHf3T_xREo91EAjgTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
How to boost your SEO using memes and give your readers a dose of humor and information they'll make go viral!
See my note about the linked content - Marty Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
April 9, 2013 3:00 PM
Meme Marketing Can WIN or HURT
* New Via Known - Use Made To Stick idea and connect NEW ideas to familiar (think of the duct tape on the book's cover) ones. * As Memes go sideways tweak YOUR messaging. * If Meme is WRONG stop feeding it (and hope others follow your lead). * NEVER fight a meme.
David Meerman Scott writes how to ride fast breaking cultural ephemera and memes to your marketing advantage in The New Rules Of Marketing and PR and NewsJacking. |
