Latest Social Media News
112.9K views | +2 today
Latest Social Media News
Social Media
Latest Social Media News
Curated by Gerrit Bes
Your new post is loading...
Your new post is loading...
Rescooped by Gerrit Bes from Curation Revolution
Scoop.it!

5 Tips To Magazine Your Content Marketing via Curagami

5 Tips To Magazine Your Content Marketing via Curagami | Latest Social Media News | Scoop.it
From www.curagami.com - September 10, 2015 7:42 AM

Future of Content Marketing For Online Merchants
Online merchants are learning hard lessons about content marketing. Mainly that it takes a lot of time, effort and money. What if you could increase your customers engagement, support and loyalty without spending an arm and a leg? Interested?

This Curagami post shares tips on how to think like a magazine editor - at least an online magazine content editor. It shares five tips including:

  • Find 3 – 5 content groups that interest your visitors.
  • Decide your schedule (we recommend monthly updates at first because that is a big commitment that must be kept to gain trust).
  • Curate content from trusted sources such as brands, manufacturers and even competitors.
  • Automate at least one of your content groups with feeds.
  • Find and nurture free visual media sources such as Haiku Deck.

 
Read more about evergreen content and why thinking like a magazine editor can help your online store create TRIBE and MONEY on Curagami:

http://www.curagami.com/ecommerce/magazine-ing-content-5-tips/?v=7516fd43adaa  


Via Martin (Marty) Smith
more...
No comment yet.
Sign up to comment
Rescooped by Gerrit Bes from Inspiring Social Media
Scoop.it!

What Social Media Is Most Important To You?

What Social Media Is Most Important To You? | Latest Social Media News | Scoop.it
January 15, 2014 6:50 AM

Most Important Social Media
Friend asked a great question but in the wrong way. Social Media isn't important to me in and of itself, but each social media channel can help communicate marketing messages and thus become valuable and important.

Key is "matching the hatch" to borrow a fly fishing term.

Matching the hatch puts the right kind of content, what Gary Vaynerchuk calls "native content', on each social net when THAT information is important to communicating a marketing message. Here is how I answered:

Depends on what I'm trying to accomplish.

If I want comments and discussion GPlus.
If I want feedback from friends Facebook.
If I want to generally test Scoop.it.
If I want a "set it and forget it" content solution Paper.li.
If I have something happening now or want to newsjack Twitter.
To raise money on creative or gaming projects Kickstarter.
If I want to share videos YouTube.

If I want to serialize stories Storify.
If I want to test an infographic Pinterest. 
If I want to do something with audio then SmartCloud.
If I want to create sustainable and potentially "evergreen" content then I use WP blogs. Content becomes "evergreen" based on how it performs (views, shares, conversions).
If I want to sell something ecom then Shopify. 

Match the hatch to get the most from your content, your growing social media tribe, your time and content marketing and curation efforts.  


Via Martin (Marty) Smith, John van den Brink, Lisa Sicard
more...
malek's curator insight, January 15, 2014 11:00 AM

It's the singer, not the song. Thrilling article about match the hatch for your content
Sign up to comment
Rescooped by Gerrit Bes from Digital Curation for Teachers
Scoop.it!

Why Conversations Crush Platforms, Blogs and Websites ScentTrail Marketing

Why Conversations Crush Platforms, Blogs and Websites ScentTrail Marketing | Latest Social Media News | Scoop.it
From scenttrail.blogspot.com - December 16, 2013 4:49 AM

We must become conversation-centric and tool agnostic. Curation is about gathering, gaining, adding and sharing important conversations to your business, life and love. What are your most important conversations?


Via catspyjamasnz
more...
No comment yet.
Sign up to comment
Rescooped by Gerrit Bes from Curation Revolution
Scoop.it!

B2C vs. B2B Marketing Myths ScentTrail Marketing

B2C vs. B2B Marketing Myths ScentTrail Marketing | Latest Social Media News | Scoop.it
From scenttrail.blogspot.com - July 18, 2013 5:54 AM

Myths Cost Internet Marketers Money
I'm not a big myth believer. As a former Director of Ecommerce and now Marketing Director for Raleigh's leading software and web development company Atlantic BT I tend to believe in metrics and experience.

When I left e-commerce to become a B2B marketer I heard a persistent myth - that B2B marketing was dramatically different than B2C. After two years this post argues there is NO DIFFERENCE between the core of B2B and B2C marketing.

Just FEELS different :).


Via Martin (Marty) Smith
more...
Tuyo Isaza's curator insight, July 18, 2013 9:35 PM

LONG READ, BUT WORTH IT
Sign up to comment
Rescooped by Gerrit Bes from Curation Revolution
Scoop.it!

Scoopit and the Lean Content Movement - Atlantic BT

Scoopit and the Lean Content Movement - Atlantic BT | Latest Social Media News | Scoop.it
From www.atlanticbt.com - April 27, 2013 5:33 AM
Not only is there a new sheriff in town, content marketing, but there is a rapidly evolving new movement too. How can you create "lean content"? Read on.

Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, April 26, 2013 11:47 AM

Had fun writing this piece on how Guillaume, Marc and the @Scoopit team are creating the Lean Content Movement and what that means to we lucky few Internet marketeers. 
Ken Morrison's comment, April 27, 2013 8:20 AM
I enjoyed this article Marty. The Circus analogy was a concrete example that I will remember for a while. Well Done.
Martin (Marty) Smith's comment, May 1, 2013 9:04 AM
Thanks Martine for Rescoop. Marty
Sign up to comment
Rescooped by Gerrit Bes from Curation Revolution
Scoop.it!

Why We Are All Content Curators Now - ScentTrail Marketing

Why We Are All Content Curators Now - ScentTrail Marketing | Latest Social Media News | Scoop.it
From www.scenttrail.com - January 23, 2014 7:44 AM

This post shares a story, a story of a piece of content written for @ janlgordon curatti.com. How did Startup Trends 2014 II go from being a laggard at social shares to outshining its brother post (Startup Trends 2014 I)?

Ongoing curation and GPlus provide the answers and proving why we are all content curators now. The piece also shares some "down the SEO rabbit hole" content curation and creation perspective.

Promise to write more "down the SEO rabbit hole" content soon.

 


Via Martin (Marty) Smith
more...
No comment yet.
Sign up to comment
Rescooped by Gerrit Bes from Curation Revolution
Scoop.it!

Content Curation and SEO Response - ScentTrail Marketing

Content Curation and SEO Response - ScentTrail Marketing | Latest Social Media News | Scoop.it
From www.scenttrail.com - January 9, 2014 4:34 AM

What is content curation and how can it help SEO? This post shares how content curation creates more reach faster and protects your Internet marketing.

 

Note
This post is a response to Your Guide To Conent Curation for SEO by @jaysondemers (Jayson DeMers) for Search Engine Journal. Jayson's post is dissonat to my content curation experience in several important ways.

Your Guide To Content Curation For SEO is brilliant, includes orginal thinking and cagegorization I haven't thought of or about and gets more right than wrong.

That said, it felt important to sit on the ground and discuss where my content curation experience over the last three years differs from Jayson's declarations.

 

I linked his post and be sure to read mine and his, comment and share your thoughts since understanding what content curation IS and how it relates to SEO feels important :). M



Via Martin (Marty) Smith
more...
No comment yet.
Sign up to comment
Rescooped by Gerrit Bes from Curation Revolution
Scoop.it!

7 Hero Stories Every Website Should Share [Examples]

7 Hero Stories Every Website Should Share [Examples] | Latest Social Media News | Scoop.it
From scenttrail.blogspot.fr - September 1, 2013 4:11 AM

There are 7 Hero Stories Every Website should master:

* Enlightened (REI.com).

* Vicarious BestBuy).

* Altruistic (Kiva.org).

* Rescue (Kiva.org).
* Stranger (McKinsey).
* Like Us (CharityWater).

* Togehter (Kickstarter).

Find detailed examples of copy each kind of "hero" copy here: http://bit.ly/14LcUpg

Share your examples here: http://bit.ly/16XD5II

@HaikuDeck Here: http://bit.ly/1duNwc7



Via Martin (Marty) Smith
more...
No comment yet.
Sign up to comment
Rescooped by Gerrit Bes from Business and Marketing
Scoop.it!

Develop an Audience-Centric Content Strategy

Develop an Audience-Centric Content Strategy | Latest Social Media News | Scoop.it
From www.findandconvert.com - May 1, 2013 2:43 AM
An audience centric content strategy begins with a well defined persona analysis prior to keyword search as part of your discovery process.

Via digitalassetman, Brian Yanish - MarketingHits.com, Martin (Marty) Smith, Gregg Breward
more...
Robin Martin's comment, May 15, 2013 10:43 AM
Wow Marty...your own post is perfect! Our shop is professional/organizational learning within the University of Michigan. We have our own website, catalog and very few social media sites. Actually, we have never even used Google keywords/AdWords on our site. I'm thinking this is a definite no-no. Some of us feel it is not necessary since our customers are internal. What is your take on it?
Martin (Marty) Smith's comment, May 15, 2013 12:09 PM
Robin, first thanks for all the RT love today you ROCK. Now lets talk PPC. Can PPC play an important role inside of the Uof M? Maybe. If you have specific goals around list creation or have something to sell in a fairly immediate way PPC can provide an important dimension to the rest of the relationship building you do. Not sure how or what content you are monetizing, but I could see a "free UofM" study or white paper that would get my email into your list. Once there you could nurture those on your list with segmented drip campaigns. Clearly tagging those from PPC will give you the ability to judge ROI. Feel free to email your specific use case to me Martin.Smith(at)AtlanticBT.com and I will spend some time thinking about IF or HOW PPC might help. Least I can do for your sharing my content with your great tribe of followers :). Marty
Tanja Elbaz's curator insight, November 17, 2023 6:55 PM
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn