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Rescooped by Gerrit Bes from SOCIAL MEDIA, what we think about!
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Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day | Latest Social Media News | Scoop.it
From socialfresh.com - June 19, 2012 2:14 AM

The classic sales funnel has long been used to describe website development strategy.

 

However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.

 

It’s not as simple as writing lots of blog posts every day and distributing them on social channels.

 

In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.

 

In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.

 

Read more: http://bit.ly/MjFpfA


Via Martin Gysler
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Martin (Marty) Smith's comment, April 29, 2013 7:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment, April 29, 2013 8:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment, April 29, 2013 8:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty
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Rescooped by Gerrit Bes from Curation, Social Business and Beyond
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Does B2B Content Curation Have Value Beyond Marketing?

Does B2B Content Curation Have Value Beyond Marketing? | Latest Social Media News | Scoop.it
From www.contentcurationmarketing.com - March 13, 2012 2:05 AM

I selected this piece from the Curata blog because I thought it has great insights and reinforces some of the reasons you should be why content curation is a very valuable tool to add to your content marketing strategy. 

 

Here are some highlights:

 

**Most B2B marketers likely would agree that the primary purpose for content marketing, and hence content curation, is its role in stimulating revenue.

 

**Like all other marketing activities, content curation aims to build a sales funnel, directly or indirectly.

 

Although it may be hard to measure, content curation also has value for other parts of the enterprise, typically taking the form of enhanced organizational efficiency.

 

Here are some of the ways:

 

**content curation improves collaboration between:

**content creators

**thought leaders

**product development,

**R&D,

**marketing

**content consumers

**potential customers   

**organization service

**support 

**sales

**product development staffs 

**channel partners 

**prospects and customers 

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/zn0XoK]


Via janlgordon
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