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Rescooped by Gerrit Bes from Curation, Social Business and Beyond
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Overwhelmed By Social Media? Here Are 7 Ways to Keep Up

Overwhelmed By Social Media? Here Are 7 Ways to Keep Up | Latest Social Media News | Scoop.it
From www.ragan.com - December 2, 2012 3:10 AM

This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media.

 

To quote: "Not only do the platforms shift every day, the rules of engagement change constantly, too. Can anybody keep up with the real (and rumored) changes just to Facebook's EdgeRank formula? What we considered best practices six months ago are passé today. Social media is overwhelming, especially when there is pressure to master every new platform that comes along  How do you keep up?."

 

Remember:

 

** Platforms may change but marketing fundamentals remain the same

 

** Absolutely nobody can navigate this changing world alone as there are too many facets to it, so form a mutually beneficial support group.

 

** There's too much informationfor any one person to keep on top of all of it, so pick a main focus and try really hard to keep mainly to that.

 

** Know your audience and go where you will find them. This might mean giving up on one of the major platforms.  Swallow hard and do it!

 

** The more successful you become and the more your reach grows, the less time you will have to engage one-on-one with people. Don't let yourself feel guilty about this as it is inevitable.

 

** Go to a trusted source for information but be warned: Such a place may not (yet) exist.

 

Curated by Jan Gordon covering "Curation, Social Business and Beyond"

 

See article here: [http://bit.ly/VcYLb]

 


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Rescooped by Gerrit Bes from Curation, Social Business and Beyond
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Marketers Must Become Curators to Help Internet Users Who Are Drowning in Data

Marketers Must Become Curators to Help Internet Users Who Are Drowning in Data | Latest Social Media News | Scoop.it
From blog.selligent.com - March 3, 2012 1:17 AM

 

This piece was written by Jean-Paul De Clerck for Selligent. I selected it because it reconfirms what we already know as consumers of content and as content marketers trying to reach their audiences.  

 

Magnify's  "Digital Lifestyle" research shows that it's becoming more difficult for so-called professional web users to:

 

**cope with the stream of communication and

 

**to distinguish essential information from less important information.

 

A massive tidal wave in figures


**64% of the participants said that the information they receive had increased over 50% in comparison to the previous year

 

**Nearly 73% of the respondents described the information overload with superlative terms souch as a "roaring river" or a massive tital wave

 

It is simply becoming more difficult for people to filter information. And it's very important to realize that this is not caused by technology only, and that it will not be solved by technology.

 

**In their interactions with consumers and customers, companies have a responsibility to make it as easy and valuable as possible for people.

 

Here are some takeaways:

 

**Simplify your cross-channel messaging: improve and personalize your communication

 

**Marketers must ensure that their messages are targeted and synchronized.

 

**They should avoid overlapping communication and marketing fatigue. Read white paper 

 

**They should also let people choose their own communication channels more.

 

**Provide alternatives, because people will increasingly search for them in their quest for coping with information.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/x46IR4]


Curatti was founded to address this issue and much more. Please visit us at our fan page.


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'Social' Content Attracts & Engages More Customers - Here's How

'Social' Content Attracts & Engages More Customers - Here's How | Latest Social Media News | Scoop.it
From www.socialmediaexaminer.com - June 17, 2012 1:45 AM

I selected this piece by Patricia Redsicker for Social Media Examiner for two reasons -

 

**It's a great review of Lee Oden's new book Optimize: How to Engage Your Customers by Integrating SEO, Social Media and Content Marketing 

 

**The book is timely and relevant it's about optimizing content for customer and user experiences, rather than for search engines which is becoming increasingly important

 

Here's what caught my attention:

 

Chapter 1: Setting the Stage for an Optimized State of Mind

 

**Use words that matter most to your customers in titles, links and body copy in order to inspire your readers to take action

 

Chapter 9: Content Isn't King, It's the Kingdom - Creation vs. Curation

 

**mix curated content with original content. In fact,  curating is a great way to extend your own site, but only in addition to—not instead of—your original content

 

 

So many great tips on types of content to curate, here are just a few:

 

**Content created by influential people who are important to your target audience

 

**Aggregating the best comments from your own or others's blogs

 

**White papers, ebooks and case studies

 

**Tips, how-to's and best practices

 

Chapter 11 Social Networking Development - Don't Be Late to the Networking Party

 

**Listen, participate, create optiized content and understand the triggers that will inspire sales or referrals

 

**It's important to know which specific social networks are relevant to your customers

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://tinyurl.com/cycs5g4]


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Rescooped by Gerrit Bes from Social Media (network, technology, blog, community, virtual reality, etc...)
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Here's A Content Marketing Plan That Delivers Results! [Infographic included]

Here's A Content Marketing Plan That Delivers Results! [Infographic included] | Latest Social Media News | Scoop.it
From www.convinceandconvert.com - February 26, 2012 2:20 AM

I selected this piece was written by Chris Sietsema for convinceandconvert blog because the post plus the infographic lays out a very clear and concise plan to create your content marketing strategy.

 

**Whether you're creating or curating content, this is something I think is very useful. This is why I rescooped this from my content marketing, social media and beyond  topic.

 

Here are a few highlights from the article:

 

He compares selecting and producing content to what he calls "bricks" and "feathers".

 

Bricks are referred to as research reports

 

**are larger content productions such as research reports, events, white papers        .

    video series, mobile apps, etc

 

**have the potential to make a larger splash when executed and promoted correctly.

 

Feathers are comprised of simple text and photo content published via popular social media tools like Facebook, Twitter, LinkedIn, Google+, Pinterest, etc.

 

**Less intensive than bricks from a production budget standpoint, feathers are created consistently to maintain an ongoing stream of communication between a brand and its audience.

 

The infographic shows you how to discern what content to use and illustrates the how, what, why and when to use it.

 

Curated by Jan Gordon covering, "Content Marketing, Social Media and Beyond"

 

Read article and see infographic here: [http://bit.ly/A6NhFb]


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Beth Kanter's comment, February 26, 2012 12:26 PM
I like this analogy/metaphor. It is easy and quick to make feathers from your bricks, but the bricks take time. Can a curated collection of feathers be made into a brick? :-)
janlgordon's comment, February 26, 2012 1:10 PM
Beth Kanter
I'm glad you liked the article! I love your question, I do think a curated collection of feathers around a particular theme can be turned into a brick. What comes to mind, if you're distilling the comments from the posts (feathers) it's possible that this could evolve into a (brick) research reports, white papers, the possibilities are endless:-)
Beth Kanter's comment, February 26, 2012 1:23 PM
What comes to mind is that a smashed brick is a lot of feathers .. and that you can lead them back to the brick ... for example, I work with some advocacy folks who have these huge bricks called policy papers. They could tweet key points w/links back to the papers on Twitter. Have them cued up for a month in advance .. as you say the techniques are endless .. What I found most helpful was the objectives and metrics ..
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