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7 Ways to Find, Engage & Leverage Powerful Influencers

7 Ways to Find, Engage & Leverage Powerful Influencers | Latest Social Media News | Scoop.it
From www.jeffbullas.com - August 19, 2012 1:26 AM

This piece was written by Belinda Stinson for Jeff Bullas's blog

 

Jan Gordon: My commentary

 

This is one of the suggestions that was mentioned in tis article but I can't stress this enough, it should be #1

 

After you've discovered who the right influencers are, always look for ways you can sincerely contribute to them that is meaningful, then find ways to leverage the relationship and make it a win/win for both of you. 

 

Intro:

 

 "if you want to grow your business, you need to know who the influencers are in your field, learn from their expertise and build a productive professional relationship with them".

 

Why leverage influencers?:

 

"Influencers are hubs of information, they have many followers who respect their recommendations and opionions and being featured by them sends a powerful amount of targeted traffic your way - It's good old fashioned word of mouth recommendations on steriods"


Here are a few ways to discover influencers that I personally do myself:


**Twitter Lists - Twitter is a great untapped resource for finding influencers and keep track of what they are posting


**Groups and Forums - These are valuable sources of information.


**Podcasts and webinars - This is a great way to find key influencers - whether it's through interviews, presentations, information products of their own or curated information by others


Here are a few ways to build relationships that I've found very effective in finding influencers in my industry:

 

**Connect through the social media platforms they use

 

**Share the posts that are of value to your audience, retweet & quote their content, share, comment and like their Facebook posts

 

**Help promote what they are involved with, including charity causes, seminars, conferences, publiations and promotions

 

Selected by Jan Gordon covering, "Curation, Social Business and Beyond"

 

See full articles here: [bit.ly/Nw9xqY]


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Sterling Dee's comment, August 18, 2012 10:28 PM
you write the best summaries/commentaries, Jan!
janlgordon's comment, August 19, 2012 1:11 AM
Thank you so much Sterling, I really appreciate your feedback!
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Facebook Canvas Custom Audiences: How to Create

Facebook Canvas Custom Audiences: How to Create | Latest Social Media News | Scoop.it
From www.jonloomer.com - September 10, 2016 9:00 AM
Facebook is rolling out Canvas Custom Audiences which allow advertisers to create audiences of those who engage with Canvas. Here's what you need t

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montetuning.com's comment, March 20, 2023 2:33 AM
NICE
montetuning.com's comment, March 20, 2023 2:33 AM
HAII\
montetuning.com's comment, March 20, 2023 2:33 AM
HAII
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Salesforce Honored as Latest Pinterest Marketing Partner

Salesforce Honored as Latest Pinterest Marketing Partner | Latest Social Media News | Scoop.it
From www.adweek.com - November 4, 2015 3:16 AM
Pinterest continues to build out its marketing partner platform.

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BizopOnline's comment, January 4, 2023 8:49 AM
good
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Why Pinterest is better positioned than Facebook and Twitter to win at social commerce

Why Pinterest is better positioned than Facebook and Twitter to win at social commerce | Latest Social Media News | Scoop.it
From www.thestreet.com - November 4, 2015 3:14 AM
Buy buttons are all the rage right now, but Pinterest has a leg up over the others when it comes to social commerce.

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Tom George's curator insight, November 3, 2015 1:59 PM

Probably true.
SunnyShutter's comment, May 30, 2022 5:29 AM
Excellent
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Rescooped by Gerrit Bes from Social Media, SEO, Mobile, Digital Marketing
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17 Ways to Prep Your Ecommerce Site for the Holiday Rush

17 Ways to Prep Your Ecommerce Site for the Holiday Rush | Latest Social Media News | Scoop.it
From blog.hubspot.com - November 4, 2015 3:13 AM

Your site is critical to your success this holiday season. Make sure you're prepared with these 17 tips!


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SunnyShutter's comment, May 30, 2022 5:29 AM
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Don't connect with everyone on LinkedIn

Don't connect with everyone on LinkedIn | Latest Social Media News | Scoop.it
From www.usatoday.com - November 4, 2015 3:13 AM
Sending connection requests to everyone is a big mistake. Here's how to avoid it.
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15 Tools For Blog Content Creation

15 Tools For Blog Content Creation | Latest Social Media News | Scoop.it
From blogelina.com - November 4, 2015 3:12 AM

Creating strong, interesting content for your blog can be a challenge. Sure, inspiration will occasionally strike with a brilliant headline idea. But writing high quality content on a daily, or even weekly basis, might sometimes present a problem. These tools will help you deliver the content your readers want more frequently....


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Jeff Domansky's curator insight, November 4, 2015 2:23 AM

Solid list of fifteen blogging tools to make your content marketing easier.
reivax megazine 's curator insight, November 4, 2015 8:14 AM

já experimentei e é fenomenal está na sua vez
Infinity Local's curator insight, November 4, 2015 9:41 AM

I use Pocket. It's really a helpful tool. You'll not run out of great ideas too.
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Superhuman Guide to Twitter Advanced Search: 23 Hidden Ways to Use Advanced Search for Marketing and Sales

Superhuman Guide to Twitter Advanced Search: 23 Hidden Ways to Use Advanced Search for Marketing and Sales | Latest Social Media News | Scoop.it
From blog.bufferapp.com - November 4, 2015 3:11 AM

Twitter has an amazing, yet somewhat little-known Advanced Search tool to help you find exactly what we’re looking for.Looking to find your next customers? Advanced Search can help.Want to measure the happiness of your current customers? Yep, Advanced Search is what you need.Advanced Search is a goldmine for marketers and small business owners. In this post I’m super excited to share some top tips and tricks to help your business win with Twitter Advanced Search....


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Jeff Domansky's curator insight, November 4, 2015 2:43 AM

Once in awhile an incredible post comes along. Ash Read takes a look at all the many uses of Twitter advanced search for marketing, research, competitor analysis, sales, and more. Essential reading! 10/10
Infinity Local's curator insight, November 4, 2015 9:09 AM

Advanced Twitter Search is a power tool made for research and real-time tracking. This article lists the benefits it can do for you.
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7 Ways to Get Prospects to Like You, Fast

7 Ways to Get Prospects to Like You, Fast | Latest Social Media News | Scoop.it
From blog.hubspot.com - November 3, 2015 7:40 AM

These tips will help you become more likable and build rapport with prospects.


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Want to Rank Better in Search? Avoid These 10 SEO Mistakes [Infographic]

Want to Rank Better in Search? Avoid These 10 SEO Mistakes [Infographic] | Latest Social Media News | Scoop.it
From blog.hubspot.com - November 3, 2015 7:39 AM

Want to increase your website traffic via organic search? Start by ensuring you aren't making any of the most common SEO mistakes on your website.

 

Mistakes like keyword stuffing, broken links, duplicate content, and non-unique title tags can really hurt your chances of being found in search.

 
Check out the infographic below from Fertile Frog for a list of 10 common SEO mistakes and how to fix them: http://blog.hubspot.com/marketing/seo-mistakes-to-avoid

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3 (Simple) Reasons Why E-Commerce Websites Need SEO

3 (Simple) Reasons Why E-Commerce Websites Need SEO | Latest Social Media News | Scoop.it
From searchengineland.com - November 3, 2015 7:38 AM
Columnist Trond Lyngbø argues that a solid search engine optimization (SEO) strategy is critical to the success of any e-commerce website. Here's why.

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Getting on the Map: The Intro to Local SEO for SABs

Getting on the Map: The Intro to Local SEO for SABs | Latest Social Media News | Scoop.it
From moz.com - November 3, 2015 7:37 AM

Local SEO is tricky when you don't have a dedicated brick-and-mortar storefront. If you've been left wondering how to maximize your presence on Google and in your target markets as an SEO or a service-area business owner, this introductory guide by Joy Hawkins will set you on the right path.


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Why Should You be Tracking Your Metrics?

Why Should You be Tracking Your Metrics? | Latest Social Media News | Scoop.it
From www.ducttapemarketing.com - November 3, 2015 7:36 AM
Are you tracking your website metrics? You should be, they're trying to tell you a story.

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donhornsby's curator insight, November 2, 2015 5:54 PM

(From the article): It doesn’t take a big time commitment to track your metrics, but it does take some time to learn what to look for. Take the time, learn all you can about metrics and it will help you save time and energy with your marketing efforts.
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Rescooped by Gerrit Bes from Social Media, SEO, Mobile, Digital Marketing
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7 Fundamental Security Errors Bloggers Must Stop Making

7 Fundamental Security Errors Bloggers Must Stop Making | Latest Social Media News | Scoop.it
From www.jeffbullas.com - November 3, 2015 7:35 AM
The security of your blog is essential to maintaining it's long-term sustainability - one simple security error can derail your whole brand.

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Blog Post Ideas Guaranteed to Blast Off Your Blog

Blog Post Ideas Guaranteed to Blast Off Your Blog | Latest Social Media News | Scoop.it
From www.onblastblog.com - December 2, 2015 8:51 AM
Struggling to come up with creative blog post ideas? Check out my list of 151 blog post ideas that are guaranteed to kick start your blog!
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A Simple Guide to SEO for Local Businesses #Infographic

A Simple Guide to SEO for Local Businesses #Infographic | Latest Social Media News | Scoop.it
From blog.hubspot.com - November 4, 2015 3:16 AM
When you find yourself in an unfamiliar area and you're looking for a restaurant, coffee shop, sports store, or some other local business ... how do you go about finding it?

Most of us pull out our smartphone, open up a search engine, and search for a specific type of local business. That's called a local search, and it's for customers in a particular area who use online search engines to find a business in that area.
According to Google's own research, "50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer or tablet did the same."

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Elements of a Successful Instagram Ad #Infographic

Elements of a Successful Instagram Ad #Infographic | Latest Social Media News | Scoop.it
From www.adweek.com - November 4, 2015 3:14 AM
With advertising beginning to surge on Instagram since it was made available to all brands at the end of September, what goes into the creation of a successful Instagram ad?

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Rescooped by Gerrit Bes from Pinterest
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10 tips to improve your brand's Pinterest presence | IAB UK

10 tips to improve your brand's Pinterest presence | IAB UK | Latest Social Media News | Scoop.it
From www.iabuk.net - November 4, 2015 3:13 AM
After attending a Pinterest Workshop for bloggers Katie Poole, TMW Unlimited’s Social Media Manager, gives us 10 top tips to improve your brand's Pinterest presence.

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25 Social Media Facts For The End of 2015

25 Social Media Facts For The End of 2015 | Latest Social Media News | Scoop.it
From www.searchenginejournal.com - November 4, 2015 3:12 AM
Social media has become a standard channel of communication for consumers. In the past few years, it has gained significant growth as a legit media outlet and has begun to eclipse some out-of-date outlets like TV as a more desirable channel for getting media content into viewer’s consciousness.

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Rescooped by Gerrit Bes from Public Relations & Social Marketing Insight
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Top 15 Websites for Designers for Visual Inspiration

Top 15 Websites for Designers for Visual Inspiration | Latest Social Media News | Scoop.it
From designwoop.com - November 4, 2015 3:11 AM

How many times you have struggled with the ideas. How to do that or that, how to finish this design or illustration? For me, it happens a lot and I think is normal. Time to time designers face this “black” interim. I’m not saying that you need steal other ideas or designs, but you need to check how the professionals are doing things, it will let you step out of your zone and make something better.


I have collected 15 websites which are covering everything you need, from web design and illustration to furniture design and app design. I hope all these websites will inspire you and will help you to finish your ideas faster and better....


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Jeff Domansky's curator insight, November 4, 2015 2:28 AM

Creativity with your coffee.
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YouTube Best Practices - Five You Can Do Today - Portent

YouTube Best Practices - Five You Can Do Today - Portent | Latest Social Media News | Scoop.it
From www.portent.com - November 4, 2015 3:10 AM
YouTube Best Practices - 5 actionable things you can do right now to set your marketing program up for success today and in the future.
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The Ultimate Guide to Twitter Chats by SEMrush [Free PDF]

The Ultimate Guide to Twitter Chats by SEMrush [Free PDF] | Latest Social Media News | Scoop.it
From www.semrush.com - November 3, 2015 7:40 AM
Check out comprehensive SEMrush Twitter chat guide and succeed with a Twitter chat of your own – make new connections and increase your authority.

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Rescooped by Gerrit Bes from Content Strategy |Brand Development |Organic SEO
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Google Uses ‘RankBrain’ To Answer Queries That Have Never Been Searched Before

Google Uses ‘RankBrain’ To Answer Queries That Have Never Been Searched Before | Latest Social Media News | Scoop.it
From www.searchenginejournal.com - November 3, 2015 7:39 AM
Google uses an AI called RankBrain to handle first-time queries
The post Google Uses ‘RankBrain’ To Answer Queries That Have Never Been Searched Before by @mattsouthern appeared first on Search Engine Journal.

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Rescooped by Gerrit Bes from Social Media Marketing Strategies
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Will Facebook’s New “Reactions” Get The Thumbs Up?

Will Facebook’s New “Reactions” Get The Thumbs Up? | Latest Social Media News | Scoop.it
From marketingland.com - November 3, 2015 7:38 AM
Facebook is testing a new feature in Spain and Ireland to expand the range of reactions to posts beyond just the "thumbs up." What might it mean for marketers once this feature is released worldwide? Contributor Jane Morgan explores.

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Rescooped by Gerrit Bes from Surviving Social Chaos
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Should I focus on SEO or Content marketing?

Should I focus on SEO or Content marketing? | Latest Social Media News | Scoop.it
From www.quicksprout.com - November 3, 2015 7:36 AM

'If both SEO and content marketing are useful for a business, then which one is better for you?

 

The answer is both.

 

Although content marketing and SEO share some similarities, they are two different things that can be used at the same time to benefit a business.

 

And while most of my posts talk about one or the other, this one is going to focus on how you should connect your use of content marketing and SEO in your business'.

 

 


Via Antonino Militello, donhornsby
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donhornsby's curator insight, November 2, 2015 5:44 PM

(From the article): Instead of just trying to get search engine traffic for an article, you can also use content marketing tactics and promote it on social media.


But there are differences: It’s naive to think that content marketing is exactly the same as SEO even though some over-optimistic marketers seem to think that way.


SEO certainly fits well into most on-page and off-page aspects of content marketing. However,technical SEO is pretty far removed from content marketing.
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How to differentiate your blog based on the time you can put into it

How to differentiate your blog based on the time you can put into it | Latest Social Media News | Scoop.it
From www.businessesgrow.com - November 3, 2015 7:35 AM
One way to differentiate your blog might be to look at how you use your time to stand out.
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