The purpose of this video is to answer the question;
IS SOCIAL SHARES THE NEW SEO?
Since the answer is YES you need ask?
what do I need to know?what do I need to do about it?
The Name of the Game is Get in the Game!
To get in the game, you need to become part of the conversation. If you're a dog lover, you don't want to be marketing to cat people, so being in the right conversation matters.
DiY Content Marketing on SlideShares
Once you've tagged the right monitoring signals you need package your marketing message using social various sharing tool + apps so you can syndicate your content (message) to your top socials and become part of the conversation.
Social Signals →
Social Shares →
Social Engagements →
Relationship → Customer
Via Neil Ferree
Lots of useful nuggets in Neils video..