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Rescooped by
Gerrit Bes
from Online Business Models
onto Latest Social Media News |
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"What if news organizations confronted the reality that nearly all media will be 'social media' a decade hence?
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Facebook is rolling out Canvas Custom Audiences which allow advertisers to create audiences of those who engage with Canvas. Here's what you need t Via Brian Yanish - MarketingHits.com
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Buy buttons are all the rage right now, but Pinterest has a leg up over the others when it comes to social commerce. Via Kelly Lieberman, Tom George
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Your site is critical to your success this holiday season. Make sure you're prepared with these 17 tips! Via Kamal Bennani
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Sending connection requests to everyone is a big mistake. Here's how to avoid it.
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Creating strong, interesting content for your blog can be a challenge. Sure, inspiration will occasionally strike with a brilliant headline idea. But writing high quality content on a daily, or even weekly basis, might sometimes present a problem. These tools will help you deliver the content your readers want more frequently.... Via Jeff Domansky 
Jeff Domansky's curator insight,
November 4, 2015 2:23 AM
Solid list of fifteen blogging tools to make your content marketing easier. 
reivax megazine 's curator insight,
November 4, 2015 8:14 AM
já experimentei e é fenomenal está na sua vez 
Infinity Local's curator insight,
November 4, 2015 9:41 AM
I use Pocket. It's really a helpful tool. You'll not run out of great ideas too.
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Twitter has an amazing, yet somewhat little-known Advanced Search tool to help you find exactly what we’re looking for.Looking to find your next customers? Advanced Search can help.Want to measure the happiness of your current customers? Yep, Advanced Search is what you need.Advanced Search is a goldmine for marketers and small business owners. In this post I’m super excited to share some top tips and tricks to help your business win with Twitter Advanced Search.... Via Jeff Domansky
Jeff Domansky's curator insight,
November 4, 2015 2:43 AM
Once in awhile an incredible post comes along. Ash Read takes a look at all the many uses of Twitter advanced search for marketing, research, competitor analysis, sales, and more. Essential reading! 10/10
Infinity Local's curator insight,
November 4, 2015 9:09 AM
Advanced Twitter Search is a power tool made for research and real-time tracking. This article lists the benefits it can do for you.
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![Want to Rank Better in Search? Avoid These 10 SEO Mistakes [Infographic] | Latest Social Media News | Scoop.it](https://img.scoop.it/xeWif4q5DYsSy9w8QW9UBzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Want to increase your website traffic via organic search? Start by ensuring you aren't making any of the most common SEO mistakes on your website.
Mistakes like keyword stuffing, broken links, duplicate content, and non-unique title tags can really hurt your chances of being found in search. Check out the infographic below from Fertile Frog for a list of 10 common SEO mistakes and how to fix them: http://blog.hubspot.com/marketing/seo-mistakes-to-avoid
Via Antonino Militello
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Columnist Trond Lyngbø argues that a solid search engine optimization (SEO) strategy is critical to the success of any e-commerce website. Here's why. Via Level343
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From
moz
Local SEO is tricky when you don't have a dedicated brick-and-mortar storefront. If you've been left wondering how to maximize your presence on Google and in your target markets as an SEO or a service-area business owner, this introductory guide by Joy Hawkins will set you on the right path. Via Kamal Bennani
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Are you tracking your website metrics? You should be, they're trying to tell you a story. Via donhornsby 
donhornsby's curator insight,
November 2, 2015 5:54 PM
(From the article): It doesn’t take a big time commitment to track your metrics, but it does take some time to learn what to look for. Take the time, learn all you can about metrics and it will help you save time and energy with your marketing efforts.
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The security of your blog is essential to maintaining it's long-term sustainability - one simple security error can derail your whole brand. Via Kamal Bennani |
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Struggling to come up with creative blog post ideas? Check out my list of 151 blog post ideas that are guaranteed to kick start your blog!
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When you find yourself in an unfamiliar area and you're looking for a restaurant, coffee shop, sports store, or some other local business ... how do you go about finding it? Via Brian Yanish - MarketingHits.com
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With advertising beginning to surge on Instagram since it was made available to all brands at the end of September, what goes into the creation of a successful Instagram ad? Via Brian Yanish - MarketingHits.com
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After attending a Pinterest Workshop for bloggers Katie Poole, TMW Unlimited’s Social Media Manager, gives us 10 top tips to improve your brand's Pinterest presence. Via Kelly Lieberman
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Social media has become a standard channel of communication for consumers. In the past few years, it has gained significant growth as a legit media outlet and has begun to eclipse some out-of-date outlets like TV as a more desirable channel for getting media content into viewer’s consciousness. Via Brian Yanish - MarketingHits.com
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How many times you have struggled with the ideas. How to do that or that, how to finish this design or illustration? For me, it happens a lot and I think is normal. Time to time designers face this “black” interim. I’m not saying that you need steal other ideas or designs, but you need to check how the professionals are doing things, it will let you step out of your zone and make something better. I have collected 15 websites which are covering everything you need, from web design and illustration to furniture design and app design. I hope all these websites will inspire you and will help you to finish your ideas faster and better.... Via Jeff Domansky
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YouTube Best Practices - 5 actionable things you can do right now to set your marketing program up for success today and in the future.
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![The Ultimate Guide to Twitter Chats by SEMrush [Free PDF] | Latest Social Media News | Scoop.it](https://img.scoop.it/E3TrQAAAX3wEigbn9voj0jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Check out comprehensive SEMrush Twitter chat guide and succeed with a Twitter chat of your own – make new connections and increase your authority. Via Tina Cook
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Google uses an AI called RankBrain to handle first-time queries Via Level343
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Facebook is testing a new feature in Spain and Ireland to expand the range of reactions to posts beyond just the "thumbs up." What might it mean for marketers once this feature is released worldwide? Contributor Jane Morgan explores. Via Level343
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'If both SEO and content marketing are useful for a business, then which one is better for you?
The answer is both.
Although content marketing and SEO share some similarities, they are two different things that can be used at the same time to benefit a business.
And while most of my posts talk about one or the other, this one is going to focus on how you should connect your use of content marketing and SEO in your business'.
Via Antonino Militello, donhornsby
donhornsby's curator insight,
November 2, 2015 5:44 PM
(From the article): Instead of just trying to get search engine traffic for an article, you can also use content marketing tactics and promote it on social media. But there are differences: It’s naive to think that content marketing is exactly the same as SEO even though some over-optimistic marketers seem to think that way. SEO certainly fits well into most on-page and off-page aspects of content marketing. However,technical SEO is pretty far removed from content marketing.
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One way to differentiate your blog might be to look at how you use your time to stand out. |
If you are wondering what the future of news may really look like, my advice is to give a very good read to this fantastic article.
In it, Nicco Mele and John Wihbey report the sad state of the news industry and illustrate the facts that indicate an alternative, high-value path that can be taken for the future. The tracks are already there, paved by some pioneering orgs and by a bunch of small individual personalities on the web.
This article distills the very own business and development approach I have been using since 2008, when I have decided to move away from depending on Google-based advertising revenues and toward the creation of a service dedicated specifically to develop information-based micro-businesses focusing on individual personalities.
Here, from a ton of interesting content I have excerpted 10 key thoughts that stand out for me as being fully representative of the new model that is emerging for the future of the news business (curators, subject-mater experts, individual with a real expertise read closely).
1) ...terrifying signs of the decline of the news industry.
...three of America’s most esteemed papers for sale — The Boston Globe, the Chicago Tribune, and the Los Angeles Times...
2) News revenue remains overwhelmingly dependent upon advertising, but the radical connectivity of the Internet has greatly diminished both the scale of newspapers’ reach as well as the value of advertising.
3) What if journalists became like your doctor, dentist, or teacher — people who provide a valuable service to you, and whose name, voice, and personality are more intimate? ...The question then becomes how to create a social presentation layer that wraps around news — preserving the integrity of the product but updating its interface to fit with human behavior in the digital age.
4) Without an identity, much journalistic content will increasingly be swept around the Internet in an anonymous blur of sharing and finding through networks, with little regard for the source or the labors taken to produce that news.
5) ...re-design the newspaper to be a platform for talent across multiple media. ......what if news outlets decided to flip their model, so that the editorial staff was not subservient to the brand, but the “brand” became a platform for talent?
6) ...outlets, like Boing Boing, are making money largely based on the brands of several smart, interesting personalities. Many of the “blogging networks” are built around aggregating traffic across different online personalities. One could name dozens of examples where a single blogger or news personality is driving substantial traffic. ...we’re already likely to see a “new dance between top talent and media brands,”... “If brands are successful at assembling enough talent,” ... “they’ll succeed because they provide easy entry points for us consumers.”
7) The future of news organizations is a lot of [diversfied] revenue sources — maybe as many as 30 or 40 — and none of them account for a substantial stake of the organization’s income.
8) In March of 2008, Kevin Kelly famously put forth the theory of 1,000 true fans as a potential future for music. Find 1,000 dedicated enthusiasts willing to pay you $100 a year for your music, and then you don’t have to worry about selling albums.
9) Why are more journalists not doing the same — and creating more kinds of editorial products to sell — while cultivating a paying fan base?
With the decline of trust and loyalty in large institutions, it is increasingly hard to imagine people in the coming decades subscribing because of loyalty to an institutional Big Media entity. Yet it’s easy to imagine them wanting to fund several people whom they trust to bring them information they care about.
10) ...research to date shows that the average news consumer is a creature of habit, circling back to the same two to four big websites to get their news. But this will not continue in perpetuity... “Elite” news consumers — ... already organize their consumption this way, around key Twitter and RSS feeds, following lists of personalities they like or admire. The broader public will ultimately begin to shift in this direction.
Milestone. Must-read article. Insightful. Inspiring. Well-documented. 10/10
Full article: http://www.niemanlab.org/2013/04/the-end-of-big-media-when-news-orgs-move-from-brands-to-platforms-for-talent/
Well, you can start thinking about it... what is coming out of this for you... personally and company-wise...
this space is fair fizzing, and the pace of change and creative destruction is - if anything - continuing to accelerate ...