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Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved! Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook. Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge! Preparation Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience... Read more: http://bit.ly/LEiFKi
Via Martin Gysler
With the connection of AdWords to Google+ Pages via Social Extensions, Google is enticing advertisers to build a presence on the site. As expected, Google continues to advance its efforts to make Google+ a success as it further integrates the social platform into its core products to encourage adoption and increase activity. With the recent connection of AdWords to Google+ Pages via Social Extensions, Google is enticing AdWords advertisers to build a strong presence on the social site. By enabling Social Extensions, consumers will be able to see all recommendations a brand has received, whether they are viewing a paid ad, a search result or your Google+ Page. There are currently two types of Social Extensions: Personal and Basic. Personal shows you the number of people within your Google+ Circle who have +1’d your landing page or your Google+ Page, while Basic shows how many people across the web have +1’d your page. Read more: http://bit.ly/KUBskC
Via Martin Gysler
Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition! 1. Build strong, targeted social media accounts. Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer. Read more: http://bit.ly/LtgVRt
Via Martin Gysler
Today everybody should know that social media are much more than a mode effect. This excellent post will convince you, if you aren't yet. [note mg] Social media is more than a digital water cooler for TV and movies. The global conversation that takes place around events and the experiences people share based on what they watch teaches us about consumer preferences. More importantly, their activity influences behavior. Behavior counts for everything. Studying it is just the beginning of course. In order to understand and eventually steer behavior, we must translate activity into insights and in turn, translate insights into actionable strategies and programs.
The Hollywood Reporter recently published an exclusive poll about social media led by market research firm Penn Schoen Berland. As the report opens, THR notes, “There’s a sea change afoot in how Americans discover and consume entertainment.”
According to the study, 88% of respondents view social networking sites like Twitter and Facebook as a new form of entertainment. Read more: http://bit.ly/JRgjbp
Via Martin Gysler
Want the skinny on using Pinterest to promote your b2b marketing? Follow these five tips and kick-start your brand’s expansion into this emerging social media phenomenon. 1. Advertising and infographics rule the b2b marketing pins Today, B2B marketers can get tons of great examples of award winning infographics and advertising campaigns on Pinterest. For that alone it’s an amazing resource. However, for other types of marketing, well, my fellow marketers, we have some work to do. Imagine a Pinterest page filled with pins of amazing fashion, inspirational interior design, stunning landscapes, and a screenshot of your low production value product demo video…um, it’s nice you have a presence, but how does that pin of a crappy screenshot of a crappy video look next to the rest of these other magnificent pins? Read more: http://bit.ly/Jc8ObA
Via Martin Gysler
What do you use as your daily Social Media dashboard every day?
Most likely not Twitter.com I am guessing.
Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com. They help you create a much greater experience right inside Twitter.com. What I like best about this is that you are in charge regarding how many bells and whistles you are adding. You can basically fully customize your own Social Media dashboard. So here are my top 5 finds you can use to make Twitter.com a truly powerful Social Media tool for you:... Read more: http://bit.ly/IjmxO3
Via Martin Gysler
A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg] Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products. For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post. Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/
Via Martin Gysler, Robin Good
A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg] Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products. For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post.
Creating a Brand Page
Brand Pages are created only after logging in to an existing Google+ personal account. Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/
Via Martin Gysler
Some very interesting ways to improve your business in this year. [note mg] Social media is big in business circles and every business is scrambling to implement social media strategies to take advantage of this new opportunity. If your business is not already on the social media bandwagon, you still have time to create a social media strategy and start getting social. Here is a list of the top 30 ways your business should leverage social media this year. The list is by no means exhaustive and any other ideas you may have are welcome. Read more: http://www.instantshift.com/2012/03/28/30-ways-your-business-should-leverage-social-media-this-year/
Via Martin Gysler
Congratulations, you’ve made it.
You’ve worked hard and paid your dues, and finally you have a blog with healthy traffic and a large list of engaged subscribers.
You know what they need, and you’ve invested the time and energy to create a product that will meet and exceed their expectations. Now all that’s left for you to do is launch the product, and rake in the cash. I mean, at this point, what could go wrong? Well, the truth is that a lot could go wrong. Even with a great product and an engaged audience, success isn’t guaranteed. You still have to launch the thing properly. Here’s how to do it… Read more: http://bit.ly/GLVVGS
Via Martin Gysler
This piece and report was done by Brian Solis . Brian has done an outstanding job of helping us to understand the rocky road of social media/business and this is no exception. Happy anniversary Brian! It's unbelievable it's already a year that you've been Principal Analyst of Altimeter Group, great job. Those of us who are involved with social networks are already aware of Klout, Kred, PeerIndex and many others that are yet to come down the pike. Some people don't pay attention, others wish these services would be more transparent about how they measure our standing in the social community. No matter where you stand on this issue, it's not going away but becoming more important than ever. In this piece, Brian gives us some valuable insights and takeaways (slideshare) that is very important for your business now and in the future. Here's what caught my attention: Whether we know it or not, our social activity now contributes to our stature within each network. **New services such as Klout, PeerIndex among many others not only measure who you know, what you say, and what you do, they attempt to score or rank your ability to influence those to whom you’re connected. **As a result, social network users are now starting to rethink how they connect and communicate to improve their stature within each network. **At the same time, brands are starting to take notice of those services also help organizations identify individuals who are both connected and relevant to help expand reach into new media and markets. Curated by Jan Gordon covering "Content Curation, Social Business and Beyond" Read full article here: [http://www.briansolis.com/]
Via janlgordon
5 Digital Tools to Boost Your Brand in 2012 Infographic...
Via janlgordon
This piece was written by Jean-Paul De Clerck for Selligent. I selected it because it reconfirms what we already know as consumers of content and as content marketers trying to reach their audiences. Magnify's "Digital Lifestyle" research shows that it's becoming more difficult for so-called professional web users to: **cope with the stream of communication and **to distinguish essential information from less important information. A massive tidal wave in figures
**64% of the participants said that the information they receive had increased over 50% in comparison to the previous year **Nearly 73% of the respondents described the information overload with superlative terms souch as a "roaring river" or a massive tital wave It is simply becoming more difficult for people to filter information. And it's very important to realize that this is not caused by technology only, and that it will not be solved by technology. **In their interactions with consumers and customers, companies have a responsibility to make it as easy and valuable as possible for people. Here are some takeaways: **Simplify your cross-channel messaging: improve and personalize your communication **Marketers must ensure that their messages are targeted and synchronized. **They should avoid overlapping communication and marketing fatigue. Read white paper **They should also let people choose their own communication channels more. **Provide alternatives, because people will increasingly search for them in their quest for coping with information.
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond" Read full article here: [http://bit.ly/x46IR4]
Curatti was founded to address this issue and much more. Please visit us at our fan page.
Via janlgordon
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Twitter was never designed to be a social network but it has become one.
In fact it was designed initially in 2006 to used by individuals as an SMS type service to communicate with a small group at the podcasting company Odeo.
When I first joined Twitter in 2008, I was underwhelmed and wondered as to its usefulness. Its early attraction to me was its novelty factor. It has overcome this challenge and four years later it has built an impressive resume. Over 140 million active users as of 2012 Generates over 340 million tweets daily Handles over 1.6 billion search queries per day Tenth most visited site on the internet In the nearly six years since its founding over 600 million users have registered Twitter accounts. Read more: http://bit.ly/LmNT9N
Via Martin Gysler
With over 800 million active users, Facebook is by far the biggest social networking website at present. The number of users is increasing on a daily basis, with thousands of people setting up Facebook accounts. The traffic and usage is sufficient to judge Facebook’s stature in the social media industry. It has grown in leaps and bounds and is far ahead of the competition.
For the past few years, businesses have gauged the potential of Facebook for marketing and creating a brand image. The trend towards online marketing has increased, with internet based promotion becoming a major part of businesses’ marketing strategies. Through Facebook, businesses can target their market segment and attract customers. Already, a majority of the businesses are using Facebook to increase awareness about their products and services. A corporate Facebook page can enhance the popularity and sales of your business.
Read more: http://bit.ly/KUeh5U
Via Martin Gysler, Lesley Rodgers
This piece was written by Aaron Dunn for Content Marketing Institute. These steps apply to your overall content marketing strategy whether you're creating or curating content. The challenge: **Companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy. The solution: **In today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels. Here are the four steps: As we awaken to the new realities of content, here are four ways to rethink your content execution, and take advantage of the new content life cycle. **Structure your content marketing strategy as a holistic system that allows you to connect more effectively with various stakeholders across a number of social channels, drive conversation, and influence customers. **Open up content contribution to more users across the organization, providing more opportunities to connect with and engage customers in social channels, and extend your online reach. **Be sure to remove any technology or process roadblocks that inhibit the expansion of your contributor pool — the more people who are able to contribute easily, the more content you will have to push across your channels. **Deliver fresh, compelling and timely content that engages users and keeps visitors returning to your site, and then be sure to extend that content into your social channels. **Be sure you are listening to the online conversations of your target audience, and optimize your content and content strategy based on the insights you gather from them. Curated by Jan Gordon covering "Content Marketing, Social Media and Beyond" "Content Curation, Social Business and Beyond"
Read more: http://bit.ly/J69H56
Via Martin Gysler, janlgordon
How small business can perform better than brands in social media by focusing on simple goals, being human, ensuring satisfaction and measuring ROI... I currently have the fortune to experience two different fronts of digital marketing. Under Plural, I work with brands and, with SocialMouths I mostly jam with small business, personal brands, and bloggers. One of the reasons I absolutely love this setup is that they are two different worlds in how the social web is approached, how it’s handled and how success is measured. So I’m here to tell you that, despite the ridiculous budgets and unlimited resources, small business has a huuuge advantage over brands when it come to social media. Here are my thoughts: Strategy. Or Not? Read more: http://bit.ly/JkdIDq
Via Martin Gysler
Ok, back to Social Business. After the last few days where I have been blogging a number of different times about some musings on redesigning and refining further along the workplace of the future, it’s time to get down to business again and continue to share further insights around social networking / computing for business or the good old Social Business itself. By the way, stay tuned because very soon I will be putting together an article where I will explain why I’m going to move away from the social business concept into another one that I think is much more accurate and fitting in helping explain where we are today with the whole mantra behind Social. But till then, how about if one of these days you come to work and you bump into a rather controversial article, a superb read, actually, that questions the whole social business industry, right where it hurts the most: Social Networking for Business doesn’t count much on today’s CIO’s top priorities, after all. Disappointing or a huge opportunity? Both, eventually! Read more: http://bit.ly/IRUGGH
Via Martin Gysler
Maybe you’ve been distracted lately by Tupac’s hologram stealing the show at Coachella, but if you’ll allow me, I’d like to turn the conversation to content marketing for a moment. Okay, maybe a few moments—get comfy. From the bold strategy Coca-Cola shared with the public, to debates over whether content marketing sucks, content marketing has captured quite a bit of Internet attention, and it doesn’t seem to be letting up. But one thing I’ve noticed is most people are focusing on the marketing part, and not so much on the content part. The general consensus is that quality content is the way to high rankings, traffic, and conversions. But while I’ve read a lot of posts that say you need quality content, I haven’t seen many that outline exactly how to create it. There seems to be a disconnect between copywriting advice, and content marketing how-tos. So let’s connect those dots. Read more: http://bit.ly/HW3YDc
Via Martin Gysler
A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg] Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products. For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post.
Creating a Brand Page
Brand Pages are created only after logging in to an existing Google+ personal account. Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/
Via Martin Gysler
This question should interest every entrepreneur and someone who is active in one way or another on social media. These different options will give you the necessary support. [note mg] Imagine that you’ve spent years building a business and growing a website. You launch a promotion to email a list of potential customers with exciting new opportunities to save lots of money by doing business with you. Did you email too many people, or did you email the wrong people? Did someone turn you in as a “spammer” to one of the many spammer blacklist organizations out there?
Everyone hates real spammers, and the last thing you want to do is get labeled as one. That’s one kind of blacklist. The other kind is worse – the search engine blacklist. That’s the one that is basically a death sentence for your site because Google and other search engines stop crawling your site or even listing it in search results. No blacklist is good to get, because ISP’s and many content filtering services access Internet blacklists to figure out not only what email to block, but also what websites to block or to mark as potentially dangerous.
How do you know you’re on the Google List or any other database of blacklisted sites? Read more: http://www.makeuseof.com/tag/8-ways-find-google-list-blacklisted-sites/
Via Martin Gysler
American Express is a good example of what will come in the next months and years. Are you ready? [note mg] Credit card company American Express seemed to come out of nowhere in the past year, offering one social media program after another. Facebook, Twitter, Foursquare, YouTube, LinkedIn, Google+ — it’s got them all covered, and even better, it stands for what its consumers want across all of the social platforms it’s on. While American Express has seemed to pump a lot of life into its social strategy as of late, it has actually been on the scene since 2009, helping cardholders solve problems one tweet and wall post at a time. We spoke with Leslie Berland, SVP of digital partnerships and development at American Express, for the backstory on AmEx’s social media strategy, mission and goals. Read on for what she had to say. Read more: http://mashable.com/2012/03/28/american-express-social-media/
Via Martin Gysler
Maybe it’s because you’re in marketing. Maybe it’s because you’re from the younger generation assumed to be digital natives. Or maybe it’s because you’re already experimenting with social media and your success has been noticed. For whatever reason, The Powers That Be have chosen you to write your company’s social media plan. Or perhaps they haven’t asked, but you know social media is big and getting bigger, and so you want to write a plan to persuade your management to get involved. Where do you start? Here are some ideas on the main topics you need to cover in creating an impressive, yet realistic social media plan that garners executive buy-in and a clearer path to success... Read more: http://bit.ly/GLePK6
Via Martin Gysler
Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg] Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business. Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/
Via Martin Gysler
Twitter, Facebook, Pinterest – What Happens Every 60 Seconds In Social Media? Some very interesting information: **Did you know that every 60 seconds Twitter sees (on average) 175,000 new tweets? **Over that same time period, Pinterest receives 1,090 visitors **LinkedIn absorbs 7,610 searches **Flickr users upload 3,125 photos? **If you think those numbers are impressive, how about this: each and every minute of the day, 700,000 messages are sent on Facebook ** two million videos are watched on YouTube. What caught my attention - sometimes the comments are just as interesting if not more than the actual content itself: ****Sarah Upton says: February 28, 2012 at 11:23 pm - This is a comment from one of their readers: Misleading and inaccurate. You cite an article on Foursquare from AUGUST, then round DOWN. They get over five million check ins per day: http://mashable.com/2012/02/28/foursquare-hq-tour/ — so double what you’ve presented here. Jumpstart was very apologetic and said they're trying to be as accurate as possible. Point being, these infographics are great to look at and give us an approximation of what's actually happening, trying to keep the facts straight, not an easy task for sure:-) This data is courtesy of a new infographic from marketing consultancy firm Social Jumpstart, which takes a closer look and tries to be as accurate as possible at what happens in social media every 60 seconds. Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Via janlgordon
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![What Happens Every 60 Seconds In Social Media? [INFOGRAPHIC] | Latest Social Media News | Scoop.it](https://img.scoop.it/XLR-Ar6ho-DYXGp1mNvJfzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
