Pinterest, réseau social atypique, séduit les pros : découvrez quelques exemples d'actions de communications menées sur Pinterest par des marques.
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Le métier de community manager
Topic sur le métier de community manager, référentiel métier, articles, interview, videos Curated by Veille digitale |
Scooped by Mounira HAMDI |
Pinterest, réseau social atypique, séduit les pros : découvrez quelques exemples d'actions de communications menées sur Pinterest par des marques.
Des utilisations plus ou moins originales par des marques analysées dans l'article :
- Présenter ses produits
- Déclencher l’impulsion d’achat
- Renforcer l’identité de sa marque
- Lancer une revue de presse
- Couvrir un évènement
- Développer une communauté de prescripteurs
- Organiser un jeu-concours
- Égratigner un concurrent
Rescooped by Veille digitale from Time to Learn |
Il existe plusieurs applications qui permettent de donner l'apparence de Pinterest aux autres comme Facebook. Il existe aussi d'autres applications qui se sont inspirées de ce réseau pour transformer Instagram en un pinterest Mobile. Aujourd'hui vient le tour du réseau de microblogging Twitter pour avoir à son tour un coup Pinterest(ique).
Lire la source: http://www.applicanet.com/2012/09/transformer-Twitter-en-Pinterest.html#ixzz26hN42mGM
Rescooped by Veille digitale from Le Top des Applications Web et Logiciels Gratuits |
Isn’t it crazy how Pinterest has gotten soooo popular? It always amazes me how trends come on so quickly. I know it’s a popular trend when my Mom (the least tech-dependant woman I know) is making recipes off of Pinterest and saying, “Did you see on Pinterest the other day…?”
I love saving all kinds of creative ideas on Pinterest. It has definitely taken the place of using internet bookmarks for me, but it also brings a lot of traffic to my blog. I love this article I found on Mashable with some useful Pinterest tools (full article can be found here) and I thought I’d share my favs.
PinReach.com (http://goo.gl/8dTvp) : basic analytics, you can find out your most repinned pin, most popular boards and it gives you a PinReach score.
PinPuff.com (http://goo.gl/vXHmo) : gives you a Pinfluence score.
Pinstamatic.com (http://goo.gl/A7iCG) : lets you pin other things besides just images.
PinAQuote.com (http://goo.gl/w46jE) : highlight any block of text, paste it and create a cute re-pinnable pin.
Rescooped by Veille digitale from Time to Learn |
If you are looking for even more visual data in your streams and if you are looking for more connections on Pinterest, here are 15 more boards to consider.
Rescooped by Veille digitale from Internet Marketing Strategy 2.0 |
Robin Good: Woobox is a web app which allows you to integrate and display inside any Facebook Page you manage, your full Pinterest board set (or a part of it).
In addition you can get stats on page views, likes and visitors and you can choose to show all of your boards or just the pins from a specific one.
The service is free and can be activated in a matter of seconds.
I have already activated it on my Facebook page here: http://facebook.com/RobinGoodItalia
Check it out: http://woobox.com/pinterest
Conseils aux entreprises pour apprivoiser Pinterest
Par benjamin.thiers (@benjamin_thiers)