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Scoop.it!
Mintel consumer study reveals more American consumers are tuned-in to their nutritional needs and are shopping more shrewdly for healthy foods.
"Consumers are more aware than ever of their own nutritional deficits, and what poor eating habits can do in terms of their long-term health." 
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When baked, reduced-fat and multi-grain don’t equal healthy... water and other unhealthy snacks.
*Multi-grain is often not whole-grain. *Water with additives may even contain sugar or empty health claims. *Reduced-fat peanut butter usually means ‘added sugar’ peanut butter.
Learn more about the 5 “Health Foods” you should avoid.
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A new long term berry study found that just a couple of servings a week could delay memory decline...
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Do you buy organic? Ever been curious whether you are getting what you pay for? Unfortunately, sometimes you aren't getting exactly what you think...
“Grated organic cheese, for example, contains wood starch to prevent clumping. Organic beer can be made from non-organic hops. Organic mock duck contains a synthetic ingredient that gives it an authentic, stringy texture.”
"Three years ago, U.S. Department of Agriculture employees determined that synthetic additives in organic baby formula violated federal standards and should be banned from a product carrying the federal organic label."
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