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Scoop.it!
Gianluca Fiorelli: "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?" Via The Digital Rocking Chair
Henrik Safegaard - Cloneartist's insight:
Do You have a story to tell ? Great article, one of the best i have seen in a long time. 
Scoop.it!
Jenna Hannon: "Often a term associated with the evolution of film and TV marketing, digital content platforms in technology have given the term more prominence in the last 5 years. Hollywood discusses the strategy of transmedia in bringing characters and stories to life after (or before) their screen debut." ... Via The Digital Rocking Chair
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Curated by Henrik Safegaard - Cloneartist
Please visit http://www.youtube.com/user/safegaard
to see my work :) 
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Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation. Narrative = cognitive coherence and participation = stakeholders.
Simple but genius.