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Cinema and second screen applications: focus on the film App and the Disney Second Screen experience
Henrik Safegaard - Cloneartist's insight:
Offering parallel narrations, scene enrichment and new leisure experiences, the film App and Disney Second Screen are revolutionising the cinema experience. Click to see more. 
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Text During a Movie! Here's the First Trailer for 'APP,' a Film That Wants You to Keep Your Phone ON
Henrik Safegaard - Cloneartist's insight:
Usually moviegoers are instructed to turn off their smartphones while watching a film, but with "App," the new Dutch thriller directed by Bobby Boermans, viewers are encouraged to keep their phones on in order to experience the second-screen content. As the first film made with the intentional inclusion of content on a second, mobile screen, "App" relies on an app, IRIS, which is equipped with sonic technology that triggers additional content during the movie. Though it's not required for viewing the movie, using the second screen adds layers to the big-screen narrative. The audience will be advised to leave their devices on their laps while watching the film. When there is additional content available on the second screen, their devices will vibrate. Click to watch teaser/trailer and read more.
The Digital Rocking Chair's curator insight,
February 19, 2014 12:18 AM
Paula Bernstein: "Usually moviegoers are instructed to turn off their smartphones while watching a film, but with "App," the new Dutch thriller directed by Bobby Boermans, viewers are encouraged to keep their phones on in order to experience the second-screen content."
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Netflix and YouTube have teamed up to launch DIAL, a protocol that helps developers of second-screen apps to discover and launch applications on smart TVs and connected devices. The effort is already getting support from a number of notable players, including Samsung, Sony, Hulu and the BBC. DIAL could become a key piece in efforts to establish an open alternative to Apple’s AirPlay.
YouTube and Netflix have been collaborating quietly on these efforts for months. Word first got out when some inquisitive users discovered traces of DIAL back in December. The DIAL website publicly launched with little fanfare and a brief mention on Engadget earlier this month, and now, Netflix is for the first time sharing some key details of the project with GigaOM.
DIAL stands for “discovery and launch,” which pretty much sums up what the protocol is meant to do. DIAL-enabled second screen apps will be able to discover DIAL-ready first-screen devices in the same network and launch apps on them. That may sound trivial, but it’s actually solving a big problem for second screen app developers. Via Nicolas Weil
Henrik Safegaard - Cloneartist's insight:
I love AirPlay and this is maybe the next step for all our devices.
Nicolas Weil's curator insight,
January 23, 2013 6:22 PM
Read also "Netflix Gets DIALed In" : http://goo.gl/PYAgX
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![NBC's 'Grimm' Embraces the Second Screen [EXCLUSIVE] | Machinimania | Scoop.it](https://img.scoop.it/vI36tb2K3jSpRvoLhQlDnHkes5yE2Br8B0LnubnjJ88=)
Allegra Tepper: 'NBC Publishing hopes that the ebook won’t just provide a supplement to the show, but will create an “entirely new ‘second-screen’ experience.” The company hopes to pave the way for television interactivity, and “bridge the gap between fan and screen.”' Via The Digital Rocking Chair
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From
www
Our editorial approach to companion experiences is three fold: • Build on existing audience needs and behaviour • Go beyond broadcast • Drive creative renewal and innovation We want to immerse our audience in the programme they're watching even more by building on the existing needs and behaviours the show inspires. We've learned a lot about this from years of programme-related experimentation on BBC Red Button and BBC Online. Via Nicolas Weil
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Curated by Henrik Safegaard - Cloneartist
Please visit http://www.youtube.com/user/safegaard
to see my work :) 
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Selena Coquil: "Offering parallel narrations, scene enrichment and new leisure experiences, the film App and Disney Second Screen are revolutionising the cinema experience."
I really like the transmedia storytelling idea, but simultaneous transmedia? i'm not so sure...what happens to the unfiltered narration experience? i'm more for the before and after. unless films are actually written with transmedia in mind. simply transmedia-ing existing films won't work. at least not for the core story.