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Rescooped by Henrik Safegaard - Cloneartist from Transmedia: Storytelling for the Digital Age |
Scoop.it!
Henrik Safegaard - Cloneartist's insight:
"The game has had strong transmedia connections from the beginning, with a graphic novel recently released, digital shorts in the works with Machinima and a feature film in production. The [a]list daily sat down with Meteor's vice president of transmedia marketing and promotions Paula Cuneo to discuss the unusual nature of Hawken's marketing efforts."
And it's a free-to-play Game -
This is a great mini case-study for anyone interested in transmedia ....
Steve Peterson: "Adhesive Games has been building the free-to-play giant robot game Hawken for over two years now, and Meteor Entertainment is the publisher. The game has had strong transmedia connections from the beginning, with a graphic novel recently released, digital shorts in the works with Machinima and a feature film in production."
As a big fan of the mech genre, I can't wait to see and play this game for myself!
Познавательный кейс...