Owner Mondelez says the move will fight obesity, but the firm faces accusations of "shrinkflation".
|
Scooped by Graham Watson |
Scoop.it!
Sign up to comment
Research and publish the best content.
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Already have an account: Login
Macroeconomics: UK economy, IB Economics
15.9K views |
+0 today
A brief overview of relevant articles for IB and A-Level all relating to the UK economy
Curated by
Graham Watson
 Your new post is loading...
Your new post is loading...
Scoop.it!
|
Aha! I've not had a shrinkflation 'scoop' in quite a while, but Mondelez have obliged by announcing that multipacks of Cadbury's confectionary are going to contain smaller bars.
The company claim that the move is part of a strategy to help tackle obseity, but it's hard to believe that a group responsible for manufacturing confectionary really has this at heart. The price of the packs are, of course, remaining unchanged, and consumers have been quick to suggest that protecting profits is at the heart of the change.
I couldn't comment - but I'm sure that socially responsible companies, like Mondelez, always bear in mind the external costs associated with the consumption of their products. Ha, ha, ha.