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Why in the 21st century would it make sense to look to The Art of War by Sun Tzu for business advice, a book on ancient warfare written centuries before the birth of Christ?
You'll probably never read the entire book many consider a business strategy bible. So read this instead.
Via Kenneth Mikkelsen
For a leader to successfully execute Sun Tzu's strategic philosophy requires not just intelligence; character is critical as as well. One cannot align the team on the right path and deliver real value to customers long term without having sufficient character, a sense of self-awareness and an understanding and empathy for others (i.e. emotional intelligence).
Nice how the article gives practical examples of how some have found success using Sun Tzu'esque strategies.