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Even before learners have clicked through a few slides, they perceive your brand and decide if they want to stick around. Ensure that you are giving off the right vibes with your branding. Via Marta Torán 
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"En esta sociedad en constante cambio, las más poderosas y duraderas marcas se construyen desde el corazón. Son reales y sostenibles. Sus fundamentos son más fuertes porque se construyen con la fuerza del espíritu humano, no a través de una campaña publicitaria.." decía Howard Schultz Al igual que de pequeños, nos enseñaron el abecedario, para…
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Learn an 8-step process for building a personal brand on Twitter, inspired by an impressive lineup of well-known experts.
Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. How can you afford not to reach out?
We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana. Via Brian Yanish - MarketingHits.com
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While the fundamental principles of personal branding are relatively easy to understand, successfully implementing the strategy isn't always straightforward -- and it isn't always pretty. Via Marc Wachtfogel, Ph.D.
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El experto Guillem Recolons nos explica la importancia de la propuesta de valor como eje diferencial para trabajar nuestra marca personal (personal brand).
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What do all the most successful people tend to have in common? It’s a question that is seen as holding the answer to getting ahead in your professional life. If it works for them, it’ll work for me!
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Drag queens are experts on perfecting a public image and can offer valuable lessons in crafting your personal brand.
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Hace tiempo leí una historia, no recuerdo donde, que cualquiera puede haber contemplado o vivido. En un aeropuerto, a una hora punta, un viajero discute con una azafata en el mostrador de facturación. En un momento en el que la discusión parecía que no llevaba a ning ún lado, el cliente hace la terrible pregunta retórica, “ ¿Sabe usted con quién está hablando? ” En ese momento, la responsable del mostrador reacciona de forma creativa y algo descarada. Coge el micrófono para que todo el mundo oiga por los altavoces lo que va a decir y pregunta lo siguiente: “ aquí tenemos un señor que no sabe quién es, por favor si alguien de ustedes lo sabe, que se acerque y se lo diga, muchas gracias ”.
Via Ramon Aragon
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Most brands claim to have some form of social mission, but few act on it. Today’s winning brands are not only starting contentious, uncomfortable and socially-relevant conversations about the issues that matter, but they’re also getting off their buns and actually doing something about them. Via David Hain
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Everyone loves a good story, which is an important lesson for brands. Consumers want to develop meaningful relationships and relate to brands they can trust, and storytelling is a powerful way to accomplish that. I’m often asked to tell the story behind Influence & Co. It’s simple: My co-founder and my [...]
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![5 Ways to Know if Your Branded Content Idea Is Good [infographic] | #HR #RRHH Making love and making personal #branding #leadership | Scoop.it](https://img.scoop.it/w7465xJALw9sUJd8qU-p-Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
When you're in a great brainstorm meeting and the creative juices are flowing, it's easy to get carried away. Before you know it, you're pitching ideas about cats in tuxedos and wondering if there's any room in your video budget for a Michael Bay-style explosion. And while that all sounds great in the room, those ideas may not get you the results you really want. Effective branded content is created strategically with the intent to serve your brand's goals. Next time a light bulb goes off, ask yourself these 5 questions to find out if your branded content idea is really that good. Via Lauren Moss, Philippe Trebaul
massimo scalzo's curator insight,
June 15, 2014 11:45 AM
Have a look at these 5 ways to understand if your branded content is effective !
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Si miramos en el mundo de hoy en día, una de las principales metas que debemos desarrollar en nuestro Personal Branding es construir credibilidad. Las Marcas son una mezcla de psicología y ciencia ya que juntas nos traen sentimientos, emociones, experiencias o preguntas como “Sera verdad o no lo que dicen?”
Cualquiera persona podría llamarse experto en alguna área, como un beisbolista profesional, jugador de fútbol de primera o simplemente estrella de cine. Es fácil construir una Marca, sin embargo si no demuestras lo que tu estas predicando podrías tener una reputación poco confiable. Tu Personal Branding es definido por tu credibilidad. Via MyKLogica
MyKLogica's curator insight,
June 4, 2014 10:23 AM
La credibilidad personal siempre ha sido importante pero hoy en día, con la transparencia que dan las redes, mucho más. Independientemente de que todos los métodos que expone Ana son interesantes y ayudan a crearla, me quedo especialmente con: - Sé tú mismo - Enseña, no vendas - Comunícate (relacionate) con tus seguidores - No hables sólo de ti Y a partir de ahí, sí bloguea, escribe un e-book, comparte frases motivacionales .... todo ello contribuirá a difundir tus productos y servicios.
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![Personal Branding: The Ultimate Guide to Doing It Right [Infographic] | #HR #RRHH Making love and making personal #branding #leadership | Scoop.it](https://img.scoop.it/ZgWiB2eltLsNWlfiykWgWjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Personal Brands
Carlos Polaino Jiménez's curator insight,
April 2, 2014 8:14 AM
Si queremos demostrar ser buenos en Community, nuestra marca personal debe ser excelente. 
Ted Peetz's curator insight,
July 25, 2014 2:43 PM
A cool infographic on "personal branding". How will you separate yourself from the competition? |
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Uno de los grandes retos de las organizaciones es conseguir que su capital humano pase de empleados a implicados. Las diferencias son ingentes, como ya he manifestado en algún post. Pero que nadie se engañe: en este movimiento deben salir ganando las dos partes en juego; si no, no funciona.
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"Por favor, que sepa tu mano derecha lo que hace la izquierda. Si no atente a las consecuencias". Branding dícese del” proceso de hacer y construir una marca mediante la administración estratégica del conjunto de activos vinculados al nombre y/o símbolo, que identifican a la marca...” Marketing dícese de “técnicas y estudios que tienen como…
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El mundo es testigo de los increíbles avances en ciencia, y en tecnología. Es en este mundo veloz que la innovación tiene que poner rumbo a las persona.
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Brand image can be roughly explained as your brand’s personality. As with everything else in marketing, brand image can’t be built in Via janlgordon
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1. Stand tall- No matter if you’re over 6 feet or barely 5, your posture speaks to how confident you are and can affect how others perceive you. Watch out for
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One of the most difficult aspects of employer brand measurement is identifying data points that can be directly correlated to the strength of your employer brand. Most importantly, it’s critical to capture both qualitative and quantitative data. In addition, it takes careful wording and thoughtful c…
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The average consumer is more informed, tech-savvy and intelligent than ever. And Human Marketing is without a doubt the future of modern business Via janlgordon
janlgordon's comment,
August 1, 2016 10:23 AM
Thank you @Konstantinos Kalemis & @MiniTool Software :-)
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"There is no-one-size-fits-all approach to personal branding. No matter where you are on the introversion/extroversion scale, your success lies at the intersection of what you do best and how you personally like to make things happen."
The last paragraph of William Arruda's article sums up exactly why success is not the privilege of a few. We all have a chance to make it big. Personal branding is no exception.
I always tell clients and participants in my social media classes that I never sleep the night before a presentation. Actually, I often am the most shy person in a room. But I have never let that stop me from achieving what I wanted.
Why? Most of the reasons are in this article:
Personal branding is not about being famous, it’s about being selectively famous.Personal branding does not require constant schmoozing at events.Personal branding is not a “me me me” activity. It’s about giving to others. - That's why curation is so important. Personal branding doesn’t require public speaking. - You don't have to take part in big events to be recognized by others.
Social media has allowed us to make our voices heard. It's important to take advantage of it.
Read the article at http://www.forbes.com/sites/williamarruda/2015/02/16/why-introverts-excel-at-personal-branding/ ;
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Cendrine Marrouat
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Defining your proposition and message, and living up to it, will contribute powerfully to your career progression. And when you get to the top, don’t think you need to change your approach. Brands exist in the hearts and minds of the people who use them, and if you suddenly try to change them, you alienate the customer, which doesn’t do you an awful lot of good. Via Stefano Principato, David Hain
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Rescooped by Ricard Lloria from social learning |
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#RRHH #Branding: Los mejores evagelizadores son los propios colaboradores. Una empresa con colaboradores/empleados satisfechos es la mejor referencia y la mejor vía de encontrar nuevos clientes por su credibilidad.
#RRHH #Branding: Los mejores evagelizadores son los propios colaboradores. Una empresa con colaboradores/empleados satisfechos es la mejor referencia y la mejor vía de encontrar nuevos clientes por su credibilidad.
Karla Gutiérrez escribe sobre la importancia de conseguir una "identidad de marca" en el eLearning.
Nos cuenta los beneficios que obtendremos y también aborda otros temas interesantes relacionados con la consecución de este objetivo:
Compromiso de la dirección. Los empleados como embajadores de la marca. Cultura de aprendizaje. Propósito. Consistencia y reconocimiento. El público objetivo. El atractivo emocional.