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Many companies confuse purpose, vision and mission statements, often using them interchangeably, blurring their true meaning.
Purpose is what guides you. It articulates why you do what you do, why your organisation exists.
Mission is what drives you. It is the strategic path your organisation follows to fulfil your vision.
Vision is what you aspire to. It is the destination it you wish to reach, the state into which you hope to transform over time.
In other words, Purpose is your why. Mission is your how. Vision is your where and what.
Via David Hain
