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These are Daley's tips for creating a collaborative culture.
1. Play musical chairs. When 4moms started, marketers, engineers, supply-chain managers, and industrial designers sat in their respective departments. But soon they began to rearrange themselves into project-focused, cross-functional teams. Rather than send them all back to their offices, Daley says, the company embraced the idea, because it brought conversations about product form and appearance into the process earlier, a "big part of making a product successful. We're tripling our lab space because this is the way people like to work."
Via The Learning Factor
4moms busted down departmental walls to boost team collaboration and create the first robotic stroller.
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