#HR #RRHH Making love and making personal #branding #leadership

[CAVIE/ACCI] Competitive analysis has long been an important piece of marketing research. To perform this type of exercise, companies begin to understand the industry best practices and are thus able to see if they should undertake initiatives more effectively to reach their objectives.

Competitive intelligence, as the name suggests, goes beyond normal analysis of your competitors. You do not sit back and analyse the competition. Instead, you pro actively collect intelligence on them. You use this intelligence to thwart the competitor in his plans, and to implement plans of your own so as to beat them at their own game.

Competitive intelligence is the process of gathering actionable information on your organization’s competitive environment. Competitive intelligence involves understanding and learning what’s going on outside of your business so you can be as competitive as possible. It involves learning as quickly and as much as possible about your industry and competitors. Competitive intelligence allows organizations to anticipate and tackle challenges.