#HR #RRHH Making love and making personal #branding #leadership

Simply asking your employees to pass on brand messages rarely works. To be effective, it needs the voices of enthusiastic employees, engaged in the brand.

Once solely the domain of marketing, storytelling is increasingly being adopted by corporate recruiting teams to help them hire more efficiently. Rather than telling candidates what it’s like to work there, companies are showing them by finding new ways to share the employee experience. These narratives are revealing a more human side of the business. They often go beyond "this is what I do here," instead illuminating “this is why I do what I do - here.”