#HR #RRHH Making love and making personal #branding #leadership

Get lost in a good book. Time and again, reading has been shown to make us healthier, smarter, and more empathic.

The co-founders of Aditazz, which uses software to design and construct hospitals and other specialized buildings, were beyond frustrated. Zigmund Rubel, an architect, wanted to design buildings in one direction, either from the outside in or from the inside out, depending on the project. Deepak Aatresh, the CEO and an electrical and computer science engineer, was interested in simultaneous outside-in, inside-out design aided by computation.

It was one of many seemingly irresolvable conflicts. "We knew we were well-intentioned, very smart, accomplished people, but it was hard to make forward progress," Aatresh says.

This type of clash is familiar to neuroscience expert Ajit Singh, a partner at VC Artiman Ventures and member of the Aditazz board of directors; it has its roots in the brain. Innovation comes from com­bining disciplines, but people in different disciplines don't think the same way. The idea that the right brain hemisphere controls creativity and the left logic has been debunked. But research shows that the left brain is more responsible for language, whereas the right takes care of spatial processing and attention. "People don't select professions," Singh explains. "Professions select people."

Sometimes what you say to yourself matters most of all.