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1. Consistent content establishes authority and credibility.
Now that more businesses realize the value of a well-developed content marketing strategy, competition in the space is increasing. One of the most important ways businesses can distinguish themselves from their competitors is through consistency.
Producing high-quality, consistent content helps brands establish themselves as thought leaders in their industry. The regularity of your content has a direct influence on how credible people think you are. The more the consistency, the more the credibility. Also, the longer you produce content the more you are legitimized as a business.
Via The Learning Factor
In 2016, it's good to engage. But you won't really be engaging unless you push out new content regularly.