#HR #RRHH Making love and making personal #branding #leadership

1. Consistent content establishes authority and credibility.

Now that more businesses realize the value of a well-developed content marketing strategy, competition in the space is increasing. One of the most important ways businesses can distinguish themselves from their competitors is through consistency.

Producing high-quality, consistent content helps brands establish themselves as thought leaders in their industry. The regularity of your content has a direct influence on how credible people think you are. The more the consistency, the more the credibility. Also, the longer you produce content the more you are legitimized as a business.

Educados en plena crisis y bajo la amenaza del terrorismo, los chicos nacidos a partir de 1994 recuperan la conciencia social

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La teoría del consumo dice que el segmento poblacional de 18 a 24 años es el más influyente. Las generaciones anteriores y las posteriores siempre quieren parecerse a ellos. Son la referencia estética. Y los Z —llamados así por venir detrás de las generaciones X e Y— empiezan a colocarse en la cúspide de esa pirámide de influencia y en cinco años la habrán copado. En EE UU, según su cámara de comercio, su influencia en el consumo de sus familias alcanza actualmente los 535.000 millones de euros.

Human history is littered with examples of how rebuilding is so much swifter and more complete if whatever preceded it was wiped out.  Of course, that has typically come after something very bad has happened.

Many people embark on their entrepreneurial career after something as major yet of course on a far smaller scale.

It is just so much easier for most of us to build or learn something altogether new than it is to rebuild by replacing the bricks of our castle one at a time or to have to relearn something we feel we already know most of.

Serial rebuilders and serial learners are probably spared from this, but for most of us, having our ways that we do things can be counter-productive when changes are required, as so many changes are incompatible with the processes we have set up or the ideas that have become ingrained in us.

The importance of not being hung up on old methodologies when learning new or updated technologies really can’t be stressed enough.  The least satisfying of all reasons I hear for people doing things in inefficient ways are the variations on a theme of “this is the way we do things”.  But those old methods may simply not work anymore!

Comparing many large companies to some of the more vibrant and innovative newcomers of the last several years, it can come of little surprise, particularly to people who have at any time worked in Corporate America or their country’s equivalent, that the bulk of innovation comes from the stealthy newcomers that are not bound by restrictions of their own making.

Engagement, compromiso,… es algo que si te dedicas a las redes sociales, oyes todos los días. Y seguro que has leído más de un post sobre el tema. Pero creo que aun así no muchas empresas tienen claro qué es, y para qué sirve realmente. Parece la palabra para todo. Pero, ¿realmente sabemos por qué lo buscamos tanto? (no sólo en redes sociales) ¿sabemos qué es? Desde que las redes sociales forman parte de la estrategia de marketing online de las empresas, el engagement ha sido uno de los objetivo

"There is no-one-size-fits-all approach to personal branding. No matter where you are on the introversion/extroversion scale, your success lies at the intersection of what you do best and how you personally like to make things happen." 

The last paragraph of William Arruda's article sums up exactly why success is not the privilege of a few. We all have a chance to make it big. Personal branding is no exception. 

I always tell clients and participants in my social media classes that I never sleep the night before a presentation. Actually, I often am the most shy person in a room. But I have never let that stop me from achieving what I wanted.

Why? Most of the reasons are in this article: 

Personal branding is not about being famous, it’s about being selectively famous.Personal branding does not require constant schmoozing at events.Personal branding is not a “me me me” activity. It’s about giving to others. - That's why curation is so important. Personal branding doesn’t require public speaking. - You don't have to take part in big events to be recognized by others. 

Social media has allowed us to make our voices heard. It's important to take advantage of it. 

Read the article at http://www.forbes.com/sites/williamarruda/2015/02/16/why-introverts-excel-at-personal-branding/ ;

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Cendrine Marrouat

When you're in a great brainstorm meeting and the creative juices are flowing, it's easy to get carried away. Before you know it, you're pitching ideas about cats in tuxedos and wondering if there's any room in your video budget for a Michael Bay-style explosion. And while that all sounds great in the room, those ideas may not get you the results you really want. Effective branded content is created strategically with the intent to serve your brand's goals. Next time a light bulb goes off, ask yourself these 5 questions to find out if your branded content idea is really that good.