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Anyone who’s celebrated a significant work anniversary knows just how a company can change over the years—who has a seat at the table, what customers expect, the most coveted skills. But there’s just as much that stays the same: what your brand stands for, the shared lexicon, your unique culture.
We use the term organizational DNA as a metaphor for the underlying organizational and cultural design factors that define an organization’s personality and determine whether it is strong or weak in executing strategy.
Via The Learning Factor
Based on 10 years of organizational design (“organizational DNA”) research and 220,000 diagnostic surveys, here’s what we’ve learned about building high-performance companies.