Our collective story is what makes sense of what we perceive.
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There is a lot out there on the neuroscience of storytelling. Here's another terrific article that share more about the topic. What I particularly like is the author's discussion of the future of storytelling based on our current addiction to screen time, and some of the opportunities virtual reality storytelling bring.
It's an interesting read. What do you think of the narrative future proposed?
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz