Not too long ago, opinion researchers held a focus group experiment in two Colorado towns: Boulder, known for its left-leaning politics, and Colorado Springs, where views typically reflect a more rightward bent. Not surprisingly, the researchers found that when people talked about big, complex issues like climate change or same-sex marriage with others who thought the same way, they didn’t become smarter on the subject; they just became more set in their opinions.
Via The Learning Factor
Creating change requires that organizations effectively communicate their vision in a way that draws in both existing allies and "unusual suspects."
Interesante aportación (no se trata de recetar a otros nuestra visión, se trata de mostrarla de forma aditiva, colaborativa...), así como la revista donde se publica