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While many companies are spending budget money “buying” relationships with “influencers” chasing KPIs of “social reach,” others (including myself) are including the concepts of influencer marketing in their day-to-day organic social media and content marketing activities. This is done through the simple concept of utilizing content to engage with social media users. Once you understand this concept, and have the right tool in place (this post will look at using Lumanu for this purpose), you can see how there are many things companies can be doing organically to engage with influencers through content on many different levels.
Via Brian Yanish - MarketingHits.com
