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Many business leaders subscribe to the classic definition of strategy as a set of actions designed to achieve an overall aim. In other words, they believe strategy starts with a goal. But for companies that have implemented winning strategies, that’s not how it typically happens.
Via The Learning Factor
Thats phenomenal
Starting with your big idea! #strategy #business
I guess many of us had all wrong when we put the goal first. Be it business houses, or educational institutions, or even learners, hitting at the goal first, according to the writer of the article, might not have been a sure path to success! Even Bill Gates arrived at the goal after he had made a few attempts to provide an operating system for micro-computers. It was only after a few false starts, one of which was when his software began to be pirated that he decided to have one operating system across different machines with differing configurations. That, I guess was his goal! To have a operating software was his big idea, his goal was to have a single operating system, while his strategy was built through his experience of pushing his product into the market (the piracy of his first attempt probably taught him a lesson in strategy!). The writer of the article makes it clear that the correct path to success starts with 1.Having a Big Idea, 2.Having a Strategy, 3.Having a Goal. Bill Gates is now closest to his goal of ensuring that almost everyother home in the developed world has a computer!