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Why and How Global Brands like Facebook and Danone Invest in Market Research
Last week, I received an email from Facebook's research team asking me to share my feedback. This made me think: if Facebook, one of the world’s
Krysta Gahagen:
This post explains how global brands invest in market research- through traditional and new digitally innovative ways. Additionally, it describes the shorting comings and the benefits of each research method.
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