Marketing de contenidos, artículos seleccionados por Eva Sanagustin

It's getting harder and harder not to feel like life's one big Zoom. Thanks to the pandemic, we're living within the rectangle screens that sit on our desk and in our pockets.

How do you know when your content marketing isn't working? Look for these five red flags before and during the push.

El análisis de la competencia es esencial en las diferentes estrategias de marketing digital y en la estrategia de Contenidos no podría ser diferente.

What is customer journey analytics? Find out how leading companies are using it to better understand their customers and influence their behavior.

Te damos las claves que te permitirán medir el éxito de los posts de tu blog.

Having trouble knowing which social networks to join for your business? We can help! Learn how to use your social analytics to make better business decisions.

The ROI of content can be a maddeningly long game. But just because it’s messy doesn’t mean it’s not measurable. Our guide to 15 Content KPIs can help.

Social media continues to evolve, and sophisticated organizations have moved beyond existing on social to measuring progress and optimization techniques.

El inbound marketing es la única metodología que ofrece los resultados de negocio que exigen estos líderes empresariales de hoy en día. Te contamos por qué.

Ask these questions to improve your content marketing performance. Turn the insights you gain into business intelligence to achieve your business goals.

Everybody it seems is doing Content Marketing nowadays. Or at least thinking about doing Content Marketing. Whether it is through one of their social channels, or via their owned properties like their website. Content Marketing is  �� As a Content Marketer, though, it’s simply not enough to simply do research, write, publish, and then repeat …

Aprende paso a paso con herramientas gratuitas a analizar la estrategia de contenidos de tu competencia y conocer cómo optimizan los contenidos para SEO

NewsCred compiled the essential Google Analytics tools that every advanced marketer should understand to optimize their content marketing campaigns.

Ben Beck gives us four methods to calculate ROI that will help you with your content marketing mission.

Don't have a clue on how much content marketing strategy should cost you? Read on to find out what is involved and what investment is needed to be successful.

Explaining a concept that’s formed around the written-word through pure numbers is a hard game to play. Better yet, it’s challenging to excite others around

"What are the best marketing channels to invest in?" It's a question you're probably all too familiar with. This post deals with navigating marketing ROI.

Is your content marketing strategy working? Here’s how to simplify the complex task of determining the ROI of your content marketing.

With content marketing on the rise, it's difficult to know which efforts are effective. Tuning into a few key metrics can provide the information needed to move forward with your marketing campaign confidently.

At Contently, we think of content's value as a series of concentric rings, and we track ROI from the inside out.

There's a big difference between content marketing and marketing content. One focuses on top-of-funnel activity while the other fuels the entire buyer's journey.

Outbound and inbound marketing are both important to make sure your business thrives, but which does paid advertising or content marketing give you more bang for your buck?