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![Clarifying the Noise: The Content Marketing Spectrum [Exclusive Video] | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it](https://img.scoop.it/CzK9ZmG73SttrMrc9y8U33UNgYEWb61gm8pPsijhXNo=)
Frustrated by content-focused marketing terminology? Consider this new spectrum to operationalize them to further your business – Content Marketing Institute 
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Do you know the key difference between brand journalism and traditional journalism? A lot is being written about the need for business to employee journalists but it’s not as simple as you might think.
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¿Qué es el periodismo de marca? Carlos J. Campo, de Estrategia del Contenido, dio algunas claves en el MeetUp de Content Strategy Barcelona.
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