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Must Market

Moving Toward A New Marketing.
Curated by Martin (Marty) Smith
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Don't Make 10 Content Marketing Mistakes That Amateurs Make

Don't Make 10 Content Marketing Mistakes That Amateurs Make | Must Market | Scoop.it
From blog.newscred.com - May 11, 2015 8:02 AM
consuming.

Do you often wake up in the middle of the night saying to yourself that it’s not worth the time and effort. We all do.

Blogs take time to write, those great images need to be found or created and those social networks meed to be managed and nurtured. It is often not done or persisted with because there are no apparent quick rewards. This is where the tortoise can beat the hare by slowly persisting. It is a marathon and a journey not a sprint.

One way of thinking about great content marketing is that you are building an audience before you need them. Content builds credibility, trust and followers over time. This earns you the right to then sell them something down the track.

When content marketing and social media emerged there were no tools. Today we have so many technology tools that it’s overwhelming.

But what is great with marketing tools is that you can scale your efforts. It was something I realized with Twitter early on. A few years ago I implemented one software platform that saved me 120 hours a month and it still does.

So what are some content marketing mistakes that many amateurs new to the game are making.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Great Scoop by @Brian Yanish - MarketingHits.com. Loved the 10 Item List of mistakes "amateurs" make.

1. Not automating

2. Not optimizing for search engines

3. Not hustling your content

4. Not working on your headline

5. Not experimenting

6. Poor quality content

7. Email List Is Money

8. Not thinking like a publisher

9. Not learning from the innovators

We can even agree with #1 since they are "automating" things like social search and, to some lesser extent, publication. We shortened #7 based on their implication - email is money. So True.

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5 Secrets of Social Media Lead Generation [Infographic] via @MarketingHits

5 Secrets of Social Media Lead Generation [Infographic] via @MarketingHits | Must Market | Scoop.it
From www.sociallystacked.com - August 14, 2014 11:39 PM
Did you know that social media can generate almost 100% more leads than any other channel including; direct mail, telemarketing, trade shows or even PPC?

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Yeah I've read that social media is an amazing lead gen tool, but there are some important ways to go about it outlined in this excellent infographic from @Brian Yanish - MarketingHits.com.

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Rescooped by Martin (Marty) Smith from MobileWeb
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Mobile Is The New Black: Make Your Social Media Mobile Friendly

Mobile Is The New Black: Make Your Social Media Mobile Friendly | Must Market | Scoop.it
From socialmediatoday.com - November 25, 2013 9:46 AM
Are you reading this on your mobile device? The probability is likely, considering there are currently 6 billion (and growing!) active mobile devices in the world, and companies continue to tailor their marketing to the small screen of your iPhone.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Great mobile / social Tips Scooped by Brian Yanish (@MarketingHits) including:


* Resize your Facebook posts No bigger than 620 x 320

* Choose Facebook Ads wisely

* Make it visual

* Turn up the content

* Get smart about couponing

* Take advantage of Twitter

* Upload to Instagram

* Utilize Email Marketing

My favorite is getting smart about couponing as that tip can make a real difference to your bottom line especially at this time of year.


Be careful not to have "battling coupons" where one deal wipes out another an check coupon websites like Retail Me Not to make sure they are up to date and don't have old coupon codes that don't work anymore since there is nothing more frustrating than trying to get a deal that is dead.


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Joachim Scholz, PhD's curator insight, December 2, 2013 9:24 AM

The first phase of the trend towards mobile is in full swing, and it is time to adapt your marketing strategies for it. Resizing facebook ads, making it more visual and so on are the obvious things to think about, but there is also a second revoultion wrapped in the first: The move to (mobile) content marketing.

 

To oversimplify: Consumers watch big screens, but they touch small ones!

 

So the marketing communications you put on consumers' phone screens needs to be much more content oriented, something your consumers will voluntarily seek out. Being a service star in getting consumers the right coupon is a first thing to do, but also add levels of engagement and play. Coke did a great example during the London Olympic Games (on Marketing in Motion, use the Find buttom) for which they created a music DJ/mixing app that allowed consumers to build their own soundtrack to the games and send it to their friends.
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Rescooped by Martin (Marty) Smith from MarketingHits
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Banana In Pocket Or Just Happy To Tell Brand Stories? Use Brand Storytelling to Make Customers Go Bananas

Banana In Pocket Or Just Happy To Tell Brand Stories? Use Brand Storytelling to Make Customers Go Bananas | Must Market | Scoop.it
From contentmarketinginstitute.com - August 16, 2013 8:46 AM
Betabrand sells clothing with a quirky, California feel. The company has managed to turn a relatively small product line into an internet sensation by offering strangely appealing oddities (e.g., Disco Pants) and by encouraging customers to become brand storytellers by sharing photos and videos of their lives.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Great scoop by BY and @MarketingHits. 

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Curagami New Look Includes 3 Favorite Content Curators Every Month

Curagami New Look Includes 3 Favorite Content Curators Every Month | Must Market | Scoop.it
From www.curagami.com - December 11, 2014 12:06 AM

Content Curators Added To Curagami
Content curation may be the ultimate team sport. Together we are smarter than alone. As we changed our startup http://www.Curagami.com look and feel today we added a place to share 3 favorite content curators each month.

December's Must Follow Content Curators:

@Cendrine Marrouat - https://www.cendrinemedia.com


@Neil Ferree

@Brian Yanish - MarketingHits.com

Significant curators across every social net these special marketers sift a mountain of content daily so we their lucky followers are smarter, wiser and better informed. If you are NOT following Cendrine, Neil and Brian on Scoop.it, Twitter, Gplus and wherever else they contribute (blogs and company sites) you are missing the easiest way to learn content curation and Internet marketing we know.

Happy holidays to three of our favorite content curators, Scoopiteers and people. We will share 3 curators a month and won't have a problem filling up our 2015 content curation dance card.

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Cendrine Marrouat - https://www.cendrinemedia.com's comment, December 11, 2014 4:57 PM
Wow, thank you @Martin (Marty) Smith!
Brian Yanish - MarketingHits.com's curator insight, December 22, 2014 3:46 PM

Thanks @Martin (Marty) Smith for including me on your must follow list. You the best!!! Brian
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Value, Experience & The New SEO - Conversation With Robin, Brian and David

Value, Experience & The New SEO - Conversation With Robin, Brian and David | Must Market | Scoop.it
From plus.google.com - March 8, 2014 5:23 PM

Value, Experience & The New SEO
I'm having five related conversations across three social nets right now about  #contentmarketing  ,  #contentcuration  and #SEO with @Robin Good@Brian Yanish - MarketingHits.comand @David Amerlandthis post pulls these threads together in a single place.

"David's idea is all of factors will align at some point in the not very distant future. Points such as:

* What makes money.
* The value of an experience NOW and over time.
* Value as a function of Uniqueness / Scarcity.
* The social REPUTATION and AUTHORITY of a brand or curator."


Brian suggested we have a debate and I think that is a great idea. Will see if we can put together a HOA on content marketing, engagement and the new SEO soon. In the meantime I'm sure everyone will chime in on this G+ post.

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Heather Koroll's curator insight, March 9, 2014 7:46 PM

add your insight...

 
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Rescooped by Martin (Marty) Smith from Inspired By Design
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Birth of the Cool: 9 Easy To Use Animation Tools

Birth of the Cool: 9 Easy To Use Animation Tools | Must Market | Scoop.it
From www.creativebloq.com - October 10, 2013 11:47 PM
These web-based applications will have you creating animations in no time.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Cool tools that seem moderate on the time invested to cool output equation. 

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malek's curator insight, October 11, 2013 9:20 AM

Aspire to inspire in 30 min or less
Marie Gillet's curator insight, October 13, 2013 6:37 AM

Sounds useful for small companies and self-trained people...
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