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"Try to contain your excitement," said these ads for British fashion brand Harvey Nichols, which showed the models peeing themselves. Some people took offense, but the company said it was merely making "a visual representation of a well-known phrase." Via k3hamilton 
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Scoop.it!
![Festival Of Ecommerce Lights - Top 10 Holiday Website Designs [expanded] | Must Market | Scoop.it](https://img.scoop.it/ZwP2TbuH77kk07k9USQY-Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Creative ecommerce merchants such as L.L. Bean use the weather and traditions to increase website conversions. The 2012 Top 10 Holiday Website Designs.
Martin (Marty) Smith's insight:
This post got such a warm welcome we expanded it and put it up on Atlantic BT's blog: http://www.atlanticbt.com/blog/festival-of-ecommerce-lights-top-10-holiday-website-designs/
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Boy some of these Brand Boners really hurt a marketer's heart and their company's pocket books.