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Scoop.it!
BANG Branding Changed Figuring out why branding changed is moot. Understanding HOW branding has changed is important. Brands used to create aspirations for customers as this 1958 Tide commercial demonstrates: Flash forward to this video from Red Bull TV: What happened? A: The web, Smart Phones, We Changed, Branding Changed. There isn’t ONE thing moving …
BlairEvanBall's curator insight,
March 12, 2014 4:30 PM
Small company or large brand, we've morphed into our own media company. The challenge especially for small companies is too develop a daily regimen to find, curate, and produce great content for their customers and audience. While at the same time running a profitable business.
FOCUS on those things that give you the highest return for your time.
The hugh upside for them, they like control and this gives them control to amplify their brand.
For those that don't like the fast pace of change, they'll like irrelevance even more. |
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Marty Note * Complete goal alignment. * Willingness to FAIL. The last bullet is the one that really registers. When I started creating websites in 1999 we had nothing to lose and everything was new. As things grew we became more cautions. "More cautious" is a RX for disaster in Internet marketing.
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![SOSTAC® marketing plans [infographic] - Smart Insights Digital Marketing Advice | Must Market | Scoop.it](https://img.scoop.it/8cA4BgmOOzx3hmxpFo2m8zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
SOSTAC® is a planning model, originally developed by PR Smith in the 1990s to help marketers develop marketing plans. Paul is my co-author on Emarketing Excellence, so when we created this book it was natural to work together to show how SOSTAC® can best be applied to planning for digital marketing. **** This was interesting if a tad self serving. Not sure slapping registered trademarks all over everything was necessary, but cool way to organize a marketing plan.
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Mark is a friend from Durham whose reputation for being a great digital marketing teacher is growing. He is a MUST FOLLOW if you need to learn about digital marketing.