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Must Market

Moving Toward A New Marketing.
Curated by Martin (Marty) Smith
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Apple Built Its Powerful Brand in 5 Simple Steps (Which You Can Steal)

Apple Built Its Powerful Brand in 5 Simple Steps (Which You Can Steal) | Must Market | Scoop.it
From www.inc.com - June 21, 2017 11:22 AM

Apple's 5 Steps To Becoming A Trusted Brand

This is a good read about how to construct a brand instead of just selling stuff online. Apple is the king. Read Grow a great book by an ex-P&Ger Jim Stengel for more insight on branding. 

* Position your brand with the big picture in mind
* Define your brand's personality
* Develop your visual look and feel
* Pick your platforms
* Create a brand charter

 

 

 

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The Stengel Brand Ideals & Sentiment Analysis of Keywords

The Stengel Brand Ideals & Sentiment Analysis of Keywords | Must Market | Scoop.it
From www.millwardbrown.com - July 15, 2014 4:07 PM

How aligned is yoru brand to its "ideals"? When former P&G Marketing Director Jim Stengel wrote Grow: How Ideals Power Growth and Profits at the World's Greatest comanies he may have created the most important branding checkliss.


Stengel defined 5 Brand Ideals:

  • Eliciting Joy: Activating experiences of happiness, wonder, and limitless possibility.
  • Enabling Connection: Enhancing the ability of people to connect with each other and the world in meaningful ways.
  • Inspiring Exploration: Helping people explore new horizons and new experiences.
  • Evoking Pride: Giving people increased confidence, strength, security, and vitality.
  • Impacting Society: Affecting society broadly, including by challenging the status quo and redefining categories.
How do your band ideals map? What is your bran's main benefit? 

 

Martin (Marty) Smith's insight:

Thinking about how to use these 5 basic "brand ideals" to create a sentiment analysis tool for Curagami (http://www.curagami.com ):

* Joy.

* Connection.

* Exploration.
* Pride.
* Society (change the world).

Imagine a spider graph showing sentiment on each of those poles based on keyword usage. Trying to make reviews meaningful, social and visual.

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Ferananda's curator insight, March 31, 2013 6:06 PM

For those who are authentically looking towards creating brands which are Good, True and Beautiful 
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