This post is about branding's journey from Tide in 1958 to Red Bull now with one inescapable conclusion - We Are All Media Companies Now.
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Jeff Bullas just posted a piece that supports our thinking on this Curatti post from 2014. Jeff's post about Red Bull: http://www.jeffbullas.com/2013/11/08/is-this-the-top-content-marketing-company-in-the-world/
Confirms @ janlgordon's Curatti run of a very similar post in 2014! http://curatti.com/red-bulls-branding-lesson-media-companies-now/